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Marketing > ESSAY > Marketing (All)

Marketing

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Marketing, as defined in various marketing literatures, is the management process responsible for the identification, anticipation and satisfaction customer requirements profitably. A customer is alwa ... ys at the heart of the business process, and their satisfaction should be the sole aim of any marketing person. Marketing is the function or study of market forces and the development of a company’s position to optimise the prevailing conditions. It is about the delivering of the products at the right time and at the right price. Without a proper marketing, many companies would not enjoy the high profitability they do today. [Show More]

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