21) The six important business objectives of information technology are new products, services, and
business models; customer and supplier intimacy; survival; competitive advantage; operational excellence; and
A) impro
...
21) The six important business objectives of information technology are new products, services, and
business models; customer and supplier intimacy; survival; competitive advantage; operational excellence; and
A) improved flexibility.
B) improved decision making.
C) improved business practices.
D) improved efficiency.
Answer: B
22) Dell Computer's use of information systems to improve efficiency and implement "mass
customization" techniques to maintain consistent profitability and an industry lead illustrates which business
objective?
A) improved flexibility
B) improved business practices
C) competitive advantage
D) survival Answer: C
23) The use of information systems because of necessity describes the business objective of
A) survival.
B) improved business practices.
C) competitive advantage.
D) improved flexibility. Answer: A
24) Which of the following choices may lead to competitive advantage: (1) new products, services, and
business models; (2) charging less for superior products; (3) responding to customers in real time?
A) 1 only
B) 1 and 2
C) 2 and 3
D) 1, 2, and 3 Answer: D
25) Verizon's implementation of a Web-based digital dashboard to provide managers with real-time
information such as customer complaints is an example of
A) improved flexibility.
B) improved decision making.
C) improved efficiency.
D) customer and supplier intimacy.
Answer: B
26) The move of retail banking to use ATMs after Citibank unveiled its first ATMs illustrates the use of
information systems to achieve which business objective?
A) improved efficiency
B) customer and supplier intimacy
C) survival
D) competitive advantage
Answer: C
27) The three activities in an information system that produce the information organizations use to control
operations are
A) information retrieval, research, and analysis.
B) input, output, and feedback.
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