Which best describes the transmission model of visual communications?
Which sign physically represents what it signifies?
What mental process is Doug experiencing?
Which Gestalt principle is illustrated in the
...
Which best describes the transmission model of visual communications?
Which sign physically represents what it signifies?
What mental process is Doug experiencing?
Which Gestalt principle is illustrated in the design shown?
Who pioneered the use of montage in films?
Which theory is based on the importance of awareness, choices and your viewpoint?
Why is a solid triangle placed in the white space of a page considered a dot?
Which of the following is a visual communications theory that focuses on the viewer using a series of mental processes?
• Montage theory
• Gestalt theory
• Omniphasism
• Cognitive theory
2
Who is Paul Lester?
• A visual communications theorist whose credo was "The more you see, the more you know".
• A visual communications theorist who placed value on studying the complete range of media production techniques.
• A visual communications theorist who developed the practice of incorporating the best methods from previous theories.
• A visual communications theorist whose work created the Omniphasism Model.
3
Which of the following is a term used in Gestalt Grouping Laws?
• Kuleshov effect
• Closure
• Emphasis
• Selectivity
4
Which of the following is an element of visual design?
1
Rhythm
2
Balance
3
Line
4
Unity
5
Which of the following design elements can be used to create texture?
• Dot, form, and value
• Dot, shape, and line
• Dot, shape, and space
• Dot, space, and form
6
Which of the following statements about montage theory is NOT true?
• It was pioneered by filmmakers in Russia.
• It makes use of slow transitions from scene to scene.
• It often depends on the use of conflicting or unrelated images.
• A Russian psychologist, Lev Kuleshov, experimented with montage.
7
Which of the following best defines dot?
• Dot is a cluster of points that anchors itself to any space.
• Dot uses tension to anchor itself to any space.
• Dot uses different design elements to show meaning in a given space.
• Dot is a complex made of size and shape that anchors itself to any space.
8
Which of the following is a description for electromagnetic radiation?
• The color spectrum
• Light with the shortest wavelength
• The unit used to measure light
• Light
9
Which of the following terms describes the element that surrounds form?
• Surface
• Space
• Pattern
• Shape
10
Which question reflects the consideration of proximity in visual design?
• Should the space be high or low contrast?
• Should the focal point be in the center?
• When and how should I group elements?
11
Which of the following defines the term “gradient?”
• A range from light to dark
• The illumination aspect of form
• The stark difference between tones in a visual design work
• The absence of light
12
Which of the following is the definition of a plane?
• The third dimension that differentiates form from shape.
• The amount of three-dimensional space occupied by a form.
• An area within a surface that extends to a specific direction or position.
• An area that has a width, a height, and a depth.
13
Which of the following best defines emphasis?
• Emphasis is the use of different design principles in a design.
• Emphasis is the use of a prominent element or focal area in a design.
• Emphasis is the use of different design elements in a design.
• Emphasis is the use of different colors in a design.
14
Which statement best analyzes unity in this image?
• The positioning of the sky, buildings, and water, coupled with the bridge which anchors them together, creates unity.
• The ripples in the water, paired with the subtle lines in the clouds, create unity.
• Unity is shown through the different colors as the buildings recede into the distance.
15
Which of the following best defines visual communications?
• A process by which an image transmits a message to a receiver.
• A process by which an image sells an idea or message to an audience.
• A process by which an image conveys an idea or message to an audience in order to inform, sell, persuade, educate or entertain.
• A process by which an image focuses on the viewer's personal interpretation and prior experience.
16
Which of the following best defines symmetrical balance in a design?
• If you drew horizontal and vertical lines through an off-center axis of the design, both sides would be exactly the same.
• If you drew a line through an off-center axis of the design, both sides would be exactly the same.
• If you drew a line through the center of the design, both sides would be exactly the same.
• If you divided the design into four quadrants, all four quadrants would look exactly the same.
17
Which of the following statements is true of the image?
• Proportion is used to help viewers identify the space of the room.
• The scale of the objects is unnatural.
• The space shows the ratio of one size of an element to another.
• These are miniature objects in a small space.
18
Which one of the following is NOT a principle of design?
• Scale
• Value
• Rhythm
• Proximity
19
Which of the following qualities are what make a form three-dimensional?
• Shape, height, depth
• Width, depth, shape
• Width, height, shape
• Width, height, and depth
20
How is unity shown in this painting?
• Unity is shown by the individual brush strokes used throughout the painting.
• Unity is shown by the placement of the houses and church between the foreground and background.
• Unity is shown by the placement of the large dark tree on the left in the foreground of the painting.
21
Which characteristic is a component of the line element in visual design?
• Volume
• Length
• Shape
• Balance
22
How are hues arranged on the color spectrum?
• By saturation
• By value
• By wavelength
23
In semiotics, an icon is __________.
• a precise system for describing signs
• a sign that can be understood because it is logically linked to, or affected by, what it stands for
• a sign that physically resembles what it signifies
• a sign that has no logical connection to what it signifies; the viewer must learn the connection between the sign and its meaning
24
Which element is featured most prominently in this image?
• Shape
• Form
• Line
25
Why are the trees in the foreground the focal point of this image?
• Because they are presented in black and white.
• Because they are in high contrast to the rest of the image.
• Because they are in low contrast to the background.
• Because they are not centered in the image.
26
How can comparison to music help you to visualize rhythm in design?
• Think of repeated elements as the quiet spaces in music.
• Think of rhythm in design as a musical climax.
• Think of repeated visual elements as a beat in music.
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