[eBook] [PDF] Essentials of Contemporary Business, 1st Edition By Louis Boone, David Kurtz

Document Content and Description Below

Copyright Title Page About the Author Preface Contents PART 1 Business in a Global Environment 1 The Changing Face of Business OPENING VIGNETTE: Apple and Steve Jobs: Business Leadership as Art... What Is Business? Factors of Production The Private Enterprise System Six Eras in the History of Business Today's Business Workforce The 21st Century Manager What Makes a Company Admired? >>> What's Ahead? 2 Business Ethics and Social Responsibility OPENING VIGNETTE: Panera, a Bakery Café on a Mission Ethical Challenges The Contemporary Ethical Environment How Organizations Shape Ethical Conduct Acting Responsibly to Satisfy Society Ethical Responsibilities to the General Public Responsibilities to Investors and the Financial Community >>>What's Ahead? 3 Economic Challenges Facing Contemporary Business OPENING VIGNETTE: Kids Come Home to Roost Microeconomics: The Forces of Demand and Supply Macroeconomics: Issues for the Entire Economy Evaluating Economic Performance Managing the Economy's Performance >>> What's Ahead? 4 Competing in World Markets OPENING VIGNETTE: Toyota Reclaims Global Auto Sales Crown Why Nations Trade Measuring Trade between Nations Barriers to International Trade Reducing Barriers to International Trade Going Global >>>What's Ahead? PART 2 Starting and Growing Your Business 5 Small Business and Forms of Business Ownership OPENING VIGNETTE: Snagajob's Success Hooks Investors Most Businesses Are Small Businesses Contributions of Small Business to the Economy Why Small Businesses Fail Available Assistance for Small Businesses Forms of Private Business Ownership Public and Collective Ownership of Business Organizing a Corporation When Businesses Join Forces >>>What's Ahead? 6 Starting Your Own Business OPENING VIGNETTE: The Marketing Zen Group: From $1,500 to Millions in Five Years What Is an Entrepreneur? The Environment for Entrepreneurs The Process of Starting a New Venture Financing Your Venture Reasons to Choose Entrepreneurship Categories of Entrepreneurs The Franchising Alternative Promoting Intrapreneurship >>> What's Ahead? PART 3 Management: Building Organizational Capability for Superior Performance 7 Management, Leadership, and the Internal Organization OPENING VIGNETTE: Wegmans Food Markets: Still a Great Place to Work What Is Management? Managers as Leaders Leading by Setting a Vision for the Firm Managers as Decision Makers Importance of Planning The Strategic Planning Process Organizational Structures >>> What's Ahead? 8 Human Resource Management: From Recruitment to Labor Relations OPENING VIGNETTE: Hiring Heroes Is Good Business Human Resources: The People Behind the People Recruitment and Selection Orientation, Training, and Evaluation Compensation Employee Separation Motivating Employees Labor–Management Relations >>>What's Ahead? 9 Top Performance through Empowerment, Teamwork, and Communication OPENING VIGNETTE: Enterprise Rent-a-Car Thrives on Empowerment, Teamwork Empowering Employees Five Types of Teams Stages of Team Development Team Cohesiveness and Norms Team Conflict The Importance of Effective Communication Basic Forms of Communication >>>What's Ahead? 10 Production and Operations Management OPENING VIGNETTE: Intel's "Fab" New Manufacturing Facility The Four Main Categories of Production Processes Three Major Production Methods The Strategic Decisions Made by Production and Operations Managers Steps in the Production Control Process The Importance of Quality Control >>>What's Ahead? PART 4 Marketing Management 11 Customer-Driven Marketing OPENING VIGNETTE: Walmart Introduces "Great for You" What Is Marketing? Evolution of the Marketing Concept Consumer Behavior Marketing Research Market Segmentation Steps in Building a Marketing Strategy Relationship Marketing >>>What's Ahead? 12 Product and Distribution Strategies OPENING VIGNETTE: Panama Canal's Expansion Is a Game Changer Products and Services Product Life Cycle Product Identification Distribution Strategy Wholesaling Retailing Distribution Channel Decisions and Logistics >>>What's Ahead? 13 Promotion and Pricing Strategies OPENING VIGNETTE: Pfizer Faces the Impact of Generic Drug Pricing Integrated Marketing Communications Different Types of Advertising Tasks in Personal Selling Sales Promotion Activities Publicity as a Promotional Tool Pricing Objectives and Strategies >>>What's Ahead? PART 5 Managing Technology and Information 14 Using Technology to Manage Information OPENING VIGNETTE: Ever note Raises Note Taking to a Profitable Art Data, Information, and Information Systems Components and Types of Information Systems Computer Hardware and Software Computer Networks Security and Ethical Issues Affecting Information Systems Disaster Recovery and Backup Information System Trends >>>What's Ahead? PART 6 Managing Financial Resources 15 Understanding Accounting and Financial Statements OPENING VIGNETTE: BKD LLP: An Accounting Firm for the 21st Century Users of Accounting Information Accounting Professionals The Foundation of the Accounting System The Accounting Cycle Financial Statements Financial Ratio Analysis Budgeting International Accounting >>>What's Ahead? 16 The Financial System OPENING VIGNETTE: Community Banks Team Up to Fight the Megabanks Understanding the Financial System Types of Securities Financial Markets Understanding Stock Markets Financial Institutions The Role of the Federal Reserve System Regulation of the Financial System The Financial System: A Global Perspective >>> What's Ahead? 17 Financial Management OPENING VIGNETTE: Raising Capital The Role of the Financial Manager Financial Planning Managing Assets Sources of Funds and Capital Structure Short-Term Funding Options Sources of Long-Term Financing Mergers, Acquisitions, Buyouts, and Divestitures Glossary [Show More]

Last updated: 2 years ago

Preview 1 out of 336 pages