[eBook] [PDF] for Contemporary Business, 18th Edition By Louis Boone, David Kurtz, Susan Berston

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Cover About the Authors Preface Pedagogical Features Also New to the 18th Edition Teaching and Learning Program Acknowledgments CHAPTER 1 The Changing Face of Business Overview 1 What Is Busi... ness? 2 Factors of Production 3 The Private Enterprise System 4 Seven Eras in the History of Business 5 Current Business Workforce Trends 6 Today's Manager 7 What Makes a Company Admired? What's Ahead Chapter in Review Cases Notes CHAPTER 2 Business Ethics and Social Responsibility Overview 1 Concern for Ethical and Societal Issues 2 The Contemporary Ethical Environment 3 How Organizations Shape Ethical Conduct 4 Acting Responsibly to Satisfy Society 5 Responsibilities to Investors and the Financial Community What's Ahead Chapter in Review Cases Notes CHAPTER 3 Economic Challenges Facing Business Today Overview 1 Microeconomics: The Forces of Demand and Supply 2 Macroeconomics: Issues for the Entire Economy 3 Evaluating Economic Performance 4 Managing the Economy's Performance 5 Global Economic Challenges What's Ahead Chapter in Review Cases Notes CHAPTER 4 Competing in World Markets Overview 1 Why Nations Trade 2 Measuring Trade between Nations 3 Barriers to International Trade 4 Reducing Barriers to International Trade 5 Going Global 6 Developing a Strategy for International Business What's Ahead Chapter in Review Cases Notes CHAPTER 5 Forms of Business Ownership and Organization Overview 1 Most Businesses Are Small Businesses 2 Contributions of Small Business to the Economy 3 Why Small Businesses Fail 4 The Business Plan: A Foundation for Success 5 Assistance for Small Businesses 6 Franchising 7 Forms of Private Business Ownership 8 Public and Collective Ownership of Business 9 Organizing a Corporation 10 When Businesses Join Forces What's Ahead Chapter in Review Cases Notes CHAPTER 6 Starting Your Own Business: The Entrepreneurship Alternative Overview 1 What Is an Entrepreneur? 2 Categories of Entrepreneurs 3 Reasons to Choose Entrepreneurship as a Career Path 4 The Environment for Entrepreneurs 5 Characteristics of Entrepreneurs 6 Starting a New Venture 7 Intrapreneurship What's Ahead Chapter in Review Cases Notes CHAPTER 7 Management, Leadership, and the Internal Organization Overview 1 What Is Management? 2 Setting a Vision and Ethical Standards for the Company 3 The Importance of Planning 4 The Strategic Planning Process 5 Managers as Decision Makers 6 Managers as Leaders 7 Corporate Culture 8 Organizational Structures What's Ahead Chapter in Review Cases Notes CHAPTER 8 Human Resource Management: From Recruitment to Labor Relations Overview 1 Human Resources: The People Behind the People 2 Recruitment and Selection 3 Orientation, Training, and Evaluation 4 Compensation 5 Employee Separation 6 Motivating Employees 7 Labor–Management Relations What's Ahead Chapter in Review Cases Notes CHAPTER 9 Top Performance through Empowerment, Teamwork, and Communication Overview 1 Empowering Employees 2 Teams 3 Team Characteristics 4 Team Cohesiveness and Norms 5 Team Conflict 6 The Importance of Effective Communication 7 Basic Forms of Communication 8 External Communication and Crisis Management What's Ahead Chapter in Review Cases Notes CHAPTER 10 Production and Operations Management Overview 1 The Strategic Importance of Production 2 Production Processes 3 Technology and the Production Process 4 The Location Decision 5 The Job of Production Managers 6 Controlling the Production Process 7 Importance of Quality What's Ahead Chapter in Review Cases Notes CHAPTER 11 Customer-Driven Marketing Overview 1 What Is Marketing? 2 Evolution of the Marketing Concept 3 Not-for-Profit and Nontraditional Marketing 4 Developing a Marketing Strategy 5 Marketing Research 6 Market Segmentation 7 Consumer Behavior 8 Relationship Marketing What's Ahead Chapter in Review Cases Notes CHAPTER 12 Product and Distribution Strategies Overview 1 Product Strategy 2 Product Life Cycle 3 Product Identification 4 Distribution Strategy 5 Wholesaling 6 Retailing 7 Distribution Channel Decisions and Logistics What's Ahead Chapter in Review Cases Notes CHAPTER 13 Promotion and Pricing Strategies Overview 1 Integrated Marketing Communications 2 Advertising 3 Sales Promotion 4 Pushing and Pulling Strategies 5 Pricing Objectives in the Marketing Mix 6 Pricing Strategies 7 Consumer Perceptions of Prices What's Ahead Chapter in Review Cases Notes CHAPTER 14 Using Technology to Manage Information Overview 1 Technology Has Forever Changed Business 2 Data, Information Systems, and Big Data 3 Components and Types of Information Systems 4 Computer Hardware and Software 5 Networks, the Internet, and Cloud Computing 6 Security and Ethical Issues Affecting Information Systems 7 Disaster Recovery and Backup 8 Information Technology Trends What's Ahead Chapter in Review Cases Notes CHAPTER 15 Understanding Accounting and Financial Statements Overview 1 Users of Accounting Information 2 Accounting Professionals 3 The Foundation of the Accounting System 4 The Accounting Cycle 5 Financial Statements 6 Financial Ratio Analysis 7 Budgeting 8 International Accounting What's Ahead Chapter in Review Cases Notes CHAPTER 16 The Financial System Overview 1 Understanding the Financial System 2 Types of Securities 3 Financial Markets 4 Understanding Stock Markets 5 Financial Institutions 6 The Role of the Federal Reserve System 7 Regulation of the Financial System 8 The Financial System: A Global Perspective What's Ahead Chapter in Review Cases Notes CHAPTER 17 Financial Management Overview 1 The Role of the Financial Manager 2 Financial Planning 3 Managing Assets 4 Sources of Funds and Capital Structure 5 Short-Term Funding Options 6 Sources of Long-Term Financing 7 Mergers, Acquisitions, Buyouts, and Divestitures What's Ahead Chapter in Review Cases Notes CHAPTER 18 Trends in E-Commerce Overview 1 The Capabilities of E-Commerce 2 B2B E-Commerce 3 B2C E-Commerce 4 E-Commerce Challenges 5 Using the Web to Communicate 6 The Global Environment for E-Commerce 7 Building and Managing a Website 8 Continuing Trends in E-Commerce What's Ahead Chapter in Review Cases Notes Appendix A: Business Law Appendix B: Insurance and Risk Management Appendix C: Personal Financial Planning Appendix D: Developing a Business Plan Appendix E: Careers in Business Today Appendix F: Launching Your Career Glossary Company Index Name Index Subject Index WILEY END USER LICENSE AGREEMENT [Show More]

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