The visual communications theory that is used in many disciplines, and concerns itself with the study of signs and symbols, is __________.
•
montage theory
•
cognitive theory
•
semiotics
•
Gestalt theory
...
The visual communications theory that is used in many disciplines, and concerns itself with the study of signs and symbols, is __________.
•
montage theory
•
cognitive theory
•
semiotics
•
Gestalt theory
2
How do the elements of a design show unity?
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If the elements of a design work together in harmony
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If the elements of a design are unbalanced
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If the elements of a design distract attention from one another
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If the elements of a design lack space
3
Which of the following statements about montage theory is NOT true?
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It often depends on the use of conflicting or unrelated images.
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It makes use of slow transitions from scene to scene.
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It was pioneered by filmmakers in Russia.
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A Russian psychologist, Lev Kuleshov, experimented with montage.
4
Which one of the following is NOT a principle of design?
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Scale
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Proximity
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Rhythm
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Value
5
The part of the retina that processes color is called which of the following?
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Rod
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Visual cortex
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Optic nerve
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Cone
6
Which of the following best defines emphasis?
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Emphasis is the use of a prominent element or focal area in a design.
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Emphasis is the use of different design principles in a design.
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Emphasis is the use of different design elements in a design.
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Emphasis is the use of different colors in a design.
7
Which of the following statements describes the central principle of Gestalt theory?
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The whole creates a steady flow of direction.
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The whole is perceived as complete, even if some information is missing.
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The whole is greater than the sum of its parts.
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The whole is greater than each part.
8
Which of the following design elements can be used to create texture?
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Dot, form, and value
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Dot, shape, and space
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Dot, space, and form
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Dot, shape, and line
9
If Roslyn loved the beautiful hues in the sunset last evening, what was it specifically that she loved?
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She loved the textures in the sky.
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She loved the pattern in the sky.
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She loved the colors in the sky.
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She loved the saturation in the sky.
10
Which of the following best defines visual communications?
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A process by which an image conveys an idea or message to an audience in order to inform, sell, persuade, educate or entertain.
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A process by which an image sells an idea or message to an audience.
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A process by which an image transmits a message to a receiver.
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A process by which an image focuses on the viewer's personal interpretation and prior experience.
11
Which of the following best defines dot?
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Dot uses tension to anchor itself to any space.
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Dot is a complex made of size and shape that anchors itself to any space.
•
Dot is a cluster of points that anchors itself to any space.
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Dot uses different design elements to show meaning in a given space.
12
How is rhythm shown in this image?
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Rhythm is shown by the movement of line (left to right) through the colored squares, with each square smaller than the previous square.
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Rhythm is shown by the color at the start of the line (left) being yellow and the color at the end (right) being purple.
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Rhythm is shown by some squares having lines bordering them on all sides, and others not having any lines bordering them.
13
Which sentence best describes the contrast principle and why it is important?
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Contrast creates a sense of balance between design elements.
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Contrast enables viewers to determine which elements are present in a design.
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Contrast affects the readability between different elements in an image or design.
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Contrast is the only way to convey the meaning of an image or design.
14
How is unity shown in this painting?
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Unity is shown by the individual brush strokes used throughout the painting.
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Unity is shown by the placement of the large dark tree on the left in the foreground of the painting.
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Unity is shown by the placement of the houses and church between the foreground and background.
15
Which of the following statements describes the function of the figure/ground relationship?
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It differentiates form from shape.
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It lays the foundation of the composition.
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It surrounds positive elements.
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It enables the viewer to see perceived depth.
16
Which of the following is the definition of a plane?
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The third dimension that differentiates form from shape.
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An area that has a width, a height, and a depth.
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An area within a surface that extends to a specific direction or position.
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The amount of three-dimensional space occupied by a form.
17
How does a form differ from shape?
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Form has the third dimension of depth.
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Form has more than three sides.
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Form is defined by its allegiance to mathematical construction.
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Shape has more volume than form.
18
Which of the following is a visual communications theory that focuses on the viewer using a series of mental processes?
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Cognitive theory
•
Gestalt theory
•
Montage theory
•
Omniphasism
19
Which of the following is NOT an element of design?
•
Proximity
•
Color
•
Texture
•
Value
20
Who is Paul Lester?
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A visual communications theorist whose credo was "The more you see, the more you know".
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A visual communications theorist whose work created the Omniphasism Model.
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A visual communications theorist who placed value on studying the complete range of media production techniques.
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A visual communications theorist who developed the practice of incorporating the best methods from previous theories.
21
Which of the following statements is true of the image?
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The space shows the ratio of one size of an element to another.
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The scale of the objects is unnatural.
•
These are miniature objects in a small space.
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Proportion is used to help viewers identify the space of the room.
22
Which of the following best defines symmetrical balance in a design?
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If you drew a line through the center of the design, both sides would be exactly the same.
•
If you drew horizontal and vertical lines through an off-center axis of the design, both sides would be exactly the same.
•
If you divided the design into four quadrants, all four quadrants would look exactly the same.
•
If you drew a line through an off-center axis of the design, both sides would be exactly the same.
23
How does value develop form?
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By using dramatic lighting
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By using design principles
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By using a grayscale between white and black
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By using texture and repeating elements
24
Which question reflects the consideration of proximity in visual design?
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Should the focal point be in the center?
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When and how should I group elements?
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Should the space be high or low contrast?
25
Which statement correctly describes the use of design elements in this photo?
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The focal point of the light at the end of the track creates a sense of balance.
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The pattern of the leaves focuses the eye on the foreground.
•
The lines of the railroad track guide your eye towards a white dot, which serves as the focal point.
26
Which of the following are the characteristics of the line element in visual design?
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A line has emphasis, weight, balance, and a shape.
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A line has proximity, length, movement, and a position in space.
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A line has a defined shape, contrast, plane, and direction.
•
A line has movement, weight, length, and direction.
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