Sophia visual communications final milestone,100% correct

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Which of the following is NOT a reason why e-publishing is replacing print publication in some situations? • Use of sound • Cost effectiveness • Wide distribution • Ease of use ... 2 Digital technology provided an improvement that freed designers from the limitations of __________. • monospaced type • OpenType • TrueType • proportional type 3 Which of the following is a term used in Gestalt Grouping Laws? • Selectivity • Emphasis • Kuleshov effect • Closure 4 Which of the following terms is related to the development of advertising? • Target audience • Demographic • Unique selling proposition • All of the answer choices are correct. 5 Which one of the following is a source of data that is collected during the marketing research process? • Company owners • Competition • Graphic designers • Clients 6 Which statement describes an aspect of the transmission model of communications? • The person who wants to communicate is known as the channel. • It is used only in the disciplines of art and design. • Anything that interferes with the process is called noise. • It is also known as semiotics. 7 How are hues arranged on the color spectrum? • By wavelength • By value • By saturation 8 How does a form differ from shape? • Form is defined by its allegiance to mathematical construction. • Form has the third dimension of depth. • Form has more than three sides. • Shape has more volume than form. 9 Why are the trees in the foreground the focal point of this image? • Because they are in high contrast to the rest of the image. • Because they are in low contrast to the background. • Because they are not centered in the image. • Because they are presented in black and white. 10 Why is it important to understand the principles of design? • It will help you to figure out how many elements are in the design. • You can identify the construction of a design so that you can critically evaluate its effectiveness. • They are the building blocks of good design. • You can determine the effectiveness of the design based on the number of elements used. 11 Which of the following are the characteristics of dot? • A dot has a defined shape, line, and contrast. • A dot has size, a unified shape, and a position in space. • A dot has emphasis, plane, and tension. • A dot has balance, proximity, and a position in space. 12 Which of the layout styles below is used in this image? • Frame • Big type • Rebus • Picture window 13 Who is Paul Lester? • A visual communications theorist whose credo was "The more you see, the more you know". • A visual communications theorist who developed the practice of incorporating the best methods from previous theories. • A visual communications theorist who placed value on studying the complete range of media production techniques. • A visual communications theorist whose work created the Omniphasism Model. 14 Which scenario is part of the production step in a project to build a banner ad for a dog walking service? • Getting approval on the budget for the project from the client • A designer building the ad in a software program that will be sent to a media distributor • Finalizing the layout with the art director, based on feedback on the prototype 15 Which image contains a caption? • • • 16 Which one of the following is a part of the ideation step of the creative design process? • Wayfinding • Refinement • Homage • Visualization 17 CMYK color is used in which situation? • Reading a magazine on your phone • Reading a magazine on your laptop computer • Reading a magazine on your tablet • Reading a magazine printed on paper 18 Why do fast-food chains use red and yellow? • To lower your blood pressure, and catch your eye • To appeal to children and reduce stress • To create a sense of mystery and raise your blood pressure • To trigger appetite, happiness, and attraction 19 Which of the following best defines space? • Space is made up of neutral colors. • Space consists of lines. • Space surrounds form and any other positive elements. 20 Which element is featured prominently in this layout grid? • Gutter • Captions • Bleeds • Columns 21 At what stage of the critique would you assess the effectiveness of the planned message? • Strategy • Critical analysis • Interpretation • Description 22 Which statement correctly explains kerning? • Kerning is the white space between two letters. • Kerning is the white space between two lines of type. • Kerning is the spacing across a range of words in body copy. • Kerning is the version of a typeface that is wider than its regular form. 23 Which statement accurately analyzes the design principle evident in this painting? • Balance is shown by the rhythm in the brush strokes. • Scale is shown by the positioning of the different elements in the painting. • Contrast is shown by the stark difference in the colors of the elements in the painting. 24 Comparing the International Style Movement to the de Stijl Style Movement, which statement is accurate? • International Style is loose and decorative, while de Stijl Style is rigid and grid-based. • de Stijl focuses on primary colors, while the International Style is not tied to a color scheme. • de Stijl and International Styles both focus on serif type arrangements. • The de Stijl Style and International Style Movements both originated in Switzerland. 25 What does the refinement process do to a design project? • It reduces the cost of the project. • It shapes the project by eliminating non-essential features. • It streamlines the time-frame to completion. 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