Sophia visual communications final milestone
You passed this Milestone
16 questions were answered correctly.
9 questions were answered incorrectly.
1
Which of the following is NOT a reason why e-publishing is replac
...
Sophia visual communications final milestone
You passed this Milestone
16 questions were answered correctly.
9 questions were answered incorrectly.
1
Which of the following is NOT a reason why e-publishing is replacing
print publication in some situations?
Use of sound
Cost effectiveness
Wide distribution
Ease of use
CONCEPT
Publication Design
2
Digital technology provided an improvement that freed designers
from the limitations of __________.
monospaced type
OpenType
TrueType
proportional type
RATIONALE
Monospace is the type of letter spacing in which each character takes up
the same amount of space. It was the common way to set type before
advances in digital technology. Previously, designers manually maneuvered
text to compose their layouts. Now they can use fonts that have been
automatically adjusted — or that they can quickly and precisely adjust — via
software programs.
CONCEPT
Influence of Technology
3
Which of the following is a term used in Gestalt Grouping Laws?
Selectivity
Emphasis
Kuleshov effect
Closure
RATIONALE
Closure is the law, connected to the Gestalt theory, that states elements may
be understood as a complete whole if they are aligned, despite missing
information.
CONCEPT
Gestalt Theory
4
Which of the following terms is related to the development of
advertising?
Target audience
Demographic
Unique selling proposition
All of the answer choices are correct.
CONCEPT
Advertising
5
Which one of the following is a source of data that is collected
during the marketing research process?
Company owners
Competition
Graphic designers
Clients
CONCEPT
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