__________ is a marketing concept that differentiates a product from its competition.
•
Advertisement
•
Demographic
•
Unique selling proposition
•
Ideation
2
Select the option below that is one of the 7
...
__________ is a marketing concept that differentiates a product from its competition.
•
Advertisement
•
Demographic
•
Unique selling proposition
•
Ideation
2
Select the option below that is one of the 7 hues of visible light.
•
Beige
•
White
•
Violet
•
Black
3
Which statement describes how unity is shown in this painting?
•
The emphasis in the brush strokes
•
The large amount of negative space
•
The contrast between light and dark
•
The flow of the body angles
4
Which statement describes an aspect of the transmission model of communications?
•
It is used only in the disciplines of art and design.
•
Anything that interferes with the process is called noise.
•
It is also known as semiotics.
•
The person who wants to communicate is known as the channel.
5
Which list orders the elements from most prominent to least prominent?
•
Headline, image, subhead
•
Headline, subhead, body copy
•
Headline, body copy, caption
•
Headline, caption, body copy
6
Which statement below relates to Constructivism?
•
It is a theory that has been useful in billboard design.
•
It enables viewers to figure out the message, based on their past experiences.
•
It is a strategy that is often used in modern art.
7
Which one of the following is a part of the ideation step of the creative design process?
•
Homage
•
Wayfinding
•
Visualization
•
Refinement
8
What are the goals of a critique?
•
To evaluate and improve design work
•
To survey and conduct a focus group
•
To create and test a prototype
•
To brainstorm and visualize ideas
9
At what stage of the critique would you assess the effectiveness of the planned message?
•
Description
•
Critical analysis
•
Interpretation
•
Strategy
10
How is proximity shown in the image?
•
The boats are all anchored closely together.
•
The eyes are drawn to the boats because they're located in the center of the image.
•
The cool blue of the water is a striking contrast to the warm colors of the beach.
•
The color of the water gradually changes from deep blue to light blue.
11
Which term is paired correctly with its definition?
•
Gradient
The ratio of light to dark in an image
•
Chiaroscuro
The subtle use of gradation to create dramatic value
•
Value
The level of color saturation in an image
12
Which of the following is NOT related to web design?
•
HTML
•
Mouse-over
•
Callout
•
CSS
13
Why are the trees in the foreground the focal point of this image?
•
Because they are in high contrast to the rest of the image.
•
Because they are not centered in the image.
•
Because they are in low contrast to the background.
•
Because they are presented in black and white.
14
Which one of the following layout terms applies to this poster design?
•
The International Style
•
Grid
•
Mondrian
•
Circus
15
Which of the following visual design elements is featured in this image?
•
Dot
•
Contrast
•
Space
•
Shape
16
Which of the following correctly defines the saturation of a color?
•
The transparency of a color
•
The intensity of the color
•
The temperature of the color in degrees Kelvin
•
The lightness or darkness of the color
17
Which of the following terms is a description of type width?
•
Condensed
•
Semibold
•
Light
•
Italic
18
How is type measured?
•
With picas and inches
•
With points and inches
•
With points and picas
•
With inches and centimeters
19
Which statement correctly relates to tracking?
•
It makes white space visually even between two letters.
•
It improves readability by formatting all text to be the same size.
•
It maintains consistent distance between lines of type.
•
It affects the word spacing and readability of body copy.
20
Which designer pioneered the field of information graphics?
•
Saul Bass
•
Shepard Fairy
•
Edward Tufte
21
Which one of the following characteristics is NOT related to shape?
•
Width and height
•
Potential to be curvy
•
Three-dimensional
•
Identifiable boundary
22
Why is a type specimen useful?
•
It quickly showcases the typeface in a variety of situations which helps designers to visualize it in their projects.
•
It enables the designer to select which font is best suited for use on the web.
•
It creates an environment to quickly determine the best color type for a project.
•
It makes it easier to determine which font will be best suited for use in a magazine layout.
23
Which of the following is the best definition of the creative process?
•
A series of market research activities used to complete a design project
•
A multi-step process used to complete a design project
•
The organization of a series of design activities according to importance
•
A visual system used to help viewers to find a location
24
Which of the following best explains why emphasis is important in a design?
•
Emphasis creates movement that draws the viewer to a specific location in the design.
•
Emphasis creates a focal point for the viewer.
•
Emphasis depends on other design principles to attract the viewer's attention.
•
Emphasis depends on other design elements to attract the viewer's attention.
25
CMYK color is used in which situation?
•
Reading a magazine printed on paper
•
Reading a magazine on your laptop computer
•
Reading a magazine on your phone
•
Reading a magazine on your tablet
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