Sophia_Visual_Communication_Final _Milestone,100% CORRECT

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__________ is a marketing concept that differentiates a product from its competition. • Advertisement • Demographic • Unique selling proposition • Ideation 2 Select the optio... n below that is one of the 7 hues of visible light. • Beige • White • Violet • Black 3 Which statement describes how unity is shown in this painting? • The emphasis in the brush strokes • The large amount of negative space • The contrast between light and dark • The flow of the body angles 4 Which statement describes an aspect of the transmission model of communications? • It is used only in the disciplines of art and design. • Anything that interferes with the process is called noise. • It is also known as semiotics. • The person who wants to communicate is known as the channel. 5 Which list orders the elements from most prominent to least prominent? • Headline, image, subhead • Headline, subhead, body copy • Headline, body copy, caption • Headline, caption, body copy 6 Which statement below relates to Constructivism? • It is a theory that has been useful in billboard design. • It enables viewers to figure out the message, based on their past experiences. • It is a strategy that is often used in modern art. 7 Which one of the following is a part of the ideation step of the creative design process? • Homage • Wayfinding • Visualization • Refinement 8 What are the goals of a critique? • To evaluate and improve design work • To survey and conduct a focus group • To create and test a prototype • To brainstorm and visualize ideas 9 At what stage of the critique would you assess the effectiveness of the planned message? • Description • Critical analysis • Interpretation • Strategy 10 How is proximity shown in the image? • The boats are all anchored closely together. • The eyes are drawn to the boats because they're located in the center of the image. • The cool blue of the water is a striking contrast to the warm colors of the beach. • The color of the water gradually changes from deep blue to light blue. 11 Which term is paired correctly with its definition? • Gradient The ratio of light to dark in an image • Chiaroscuro The subtle use of gradation to create dramatic value • Value The level of color saturation in an image 12 Which of the following is NOT related to web design? • HTML • Mouse-over • Callout • CSS 13 Why are the trees in the foreground the focal point of this image? • Because they are in high contrast to the rest of the image. • Because they are not centered in the image. • Because they are in low contrast to the background. • Because they are presented in black and white. 14 Which one of the following layout terms applies to this poster design? • The International Style • Grid • Mondrian • Circus 15 Which of the following visual design elements is featured in this image? • Dot • Contrast • Space • Shape 16 Which of the following correctly defines the saturation of a color? • The transparency of a color • The intensity of the color • The temperature of the color in degrees Kelvin • The lightness or darkness of the color 17 Which of the following terms is a description of type width? • Condensed • Semibold • Light • Italic 18 How is type measured? • With picas and inches • With points and inches • With points and picas • With inches and centimeters 19 Which statement correctly relates to tracking? • It makes white space visually even between two letters. • It improves readability by formatting all text to be the same size. • It maintains consistent distance between lines of type. • It affects the word spacing and readability of body copy. 20 Which designer pioneered the field of information graphics? • Saul Bass • Shepard Fairy • Edward Tufte 21 Which one of the following characteristics is NOT related to shape? • Width and height • Potential to be curvy • Three-dimensional • Identifiable boundary 22 Why is a type specimen useful? • It quickly showcases the typeface in a variety of situations which helps designers to visualize it in their projects. • It enables the designer to select which font is best suited for use on the web. • It creates an environment to quickly determine the best color type for a project. • It makes it easier to determine which font will be best suited for use in a magazine layout. 23 Which of the following is the best definition of the creative process? • A series of market research activities used to complete a design project • A multi-step process used to complete a design project • The organization of a series of design activities according to importance • A visual system used to help viewers to find a location 24 Which of the following best explains why emphasis is important in a design? • Emphasis creates movement that draws the viewer to a specific location in the design. • Emphasis creates a focal point for the viewer. • Emphasis depends on other design principles to attract the viewer's attention. • Emphasis depends on other design elements to attract the viewer's attention. 25 CMYK color is used in which situation? • Reading a magazine printed on paper • Reading a magazine on your laptop computer • Reading a magazine on your phone • Reading a magazine on your tablet [Show More]

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