SOPHIA Visual Communications UNIT 3 MILESTONE 3.
In the field of visual communications, which term is used for one of the sources of inspiration?
•
Narrative
•
Chance
•
Prototype
•
Design refinement
2
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SOPHIA Visual Communications UNIT 3 MILESTONE 3.
In the field of visual communications, which term is used for one of the sources of inspiration?
•
Narrative
•
Chance
•
Prototype
•
Design refinement
2
A critique is also known as a __________.
•
eval
•
tique
•
crit
•
roundtable
3
Which of the following terms is NOT related to the development of advertising?
•
Spin
•
Demographic
•
Unique selling proposition
•
Target audience
4
Which critique strategy is used to improve design work?
•
Describing the project
•
Summarizing critique findings
•
Use of nature exploration
•
Re-cap of project specs
5
A visual design that sends symbolic messages and promotes cultural stereotypes is a form of __________.
•
spin
•
crisis management
•
propaganda
•
corporate branding
6
The interpretation phase of a design critique should NOT include __________.
•
judgments
•
first reactions
•
impressions about meaning
•
personal perspectives
7
With respect to infographics, why are referent graphics helpful?
•
They enable viewers to determine their location within an image.
•
They refer to other common elements, enabling viewers to easily understand context.
•
They help to teach the concept presented in the material.
•
They add color and life to an infographic, resulting in a more interesting layout.
RATIONALE
Referent graphics are helpful because they refer to other common elements, enabling viewers to easily understand context.
8
Which of the following is the best definition of the creative process?
•
The organization of a series of design activities according to importance
•
A multi-step process used to complete a design project
•
A series of market research activities used to complete a design project
•
A visual system used to help viewers to find a location
9
Which scenario is part of the production step in a project to create a magazine print ad for a dog walking service?
•
A print facility inserting the ad in the layout for their next issue run
•
The client approving the creative brief and giving the project a green light
•
The copy editor submitting changes to the headlines for final approval
RATIONALE
A print facility inserting the ad in the layout for their next issue run is part of the production process. When an ad is ready for production, it is made available for public distribution.
10
Which of the following is a unique characteristic of motion graphic design?
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It is time-based.
•
It is politically motivated.
•
It creates digital interactivity.
•
It presents data visually.
11
Which of the following is NOT one of the steps in the story development process?
•
Producing the script
•
Creating the prototype
•
Storyboarding the script
•
Writing the script
12
Where can information like this be found?
•
A logo suite
•
A Corporate Identity Manual
•
A letterhead suite
13
Which of the following is NOT related to web design?
•
Callout
•
CSS
•
HTML
•
Mouse-over
14
What makes an advertising campaign an "integrated campaign?"
•
When the campaign uses a variety of media that convey a consistent experience
•
When the campaign provokes a strong social media reaction that "goes viral"
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When the campaign persuades the public to accept a viewpoint
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When the campaign is politically motivated and based on subjective statements
15
What is a common design strategy used to create a magazine cover?
•
To represent the content in a historical way
•
To represent the content in a sequential way
•
To represent the content in a thematic way
16
Which item is an example of data collected from market research?
•
Insights into potential customers
•
Your project budget
•
Your project timeline
•
Technical client specs
17
Prototypes are generally created for what purpose?
•
Distribution and sales
•
Observation and testing
•
Marketing and public relations
18
Why is the critical analysis portion of a critique so important?
•
Because the strengths and weaknesses of the work are discussed
•
Because the facilitator can use leading questions
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Because a vote is usually taken
•
Because everyone has a chance to speak
19
Which brainstorming activity involves connecting related ideas?
•
Visualization
•
Sticky notes
•
Mind mapping
•
Thumbnail drawing
20
Choose the answer that is one of the key goals for the planning step in the design process.
•
Scope
•
Prototype
•
Production
•
Refinement
21
Which of the following is related to the term "specs?"
•
The visual design requirements
•
The process in which work is scrutinized and analyzed
•
An expression that justifies the action
•
The approach in which more information is acquired from the designer or artist
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