Communication > EXAM > Sophia_Visual_Communication_Milestone_2,100% CORRECT (All)
How is additive color seen? • When color is reflected • When light is projected • When darkness is shown • Through the printing process 2 Which words from the sentence a... re a regular weight? • there was snow • This morning • on the grass. 3 Examine the two type examples. They are shown in the same point size. Why do they look different? • One of the fonts needs to be kerned. • The fonts have two different X-heights. • One of the fonts has been tracked very loosely. 4 Which image contains a caption? • • • 5 Why do fast-food chains use red and yellow? • To lower your blood pressure, and catch your eye • To create a sense of mystery and raise your blood pressure • To appeal to children and reduce stress • To trigger appetite, happiness, and attraction 6 Which of the following statements is NOT true about this image? • The image shows a wide range of lightness. • The image shows a wide range of elements. • The image shows a wide range of temperatures. • The image shows a wide range of value. 7 Which of the following statements is true about this color wheel? • The color wheel is an additive color model and uses an arrangement of hues ordered by tertiary colors. • The color wheel uses the additive color model and is a circular arrangement of randomly ordered hues. • The color wheel uses the subtractive color model and is a circular arrangement of hues ordered as they appear in the light color spectrum. • The color wheel uses a subtractive color model and is a circular arrangement of tones arranged by levels of saturation. 8 Which statement correctly explains kerning? • Kerning is the spacing across a range of words in body copy. • Kerning is the white space between two lines of type. • Kerning is the version of a typeface that is wider than its regular form. • Kerning is the white space between two letters. 9 What are some of the characteristics of the Blackletter typeface? • Blacketter originated in the 1400's and is known for its symmetry and strokes of even weight. • Blacketter was based on ancient roman inscriptions and has a contrast between thick and thin strokes. • Blacketter was popularized by the Bauhaus movement and includes thin serifs. • Blacketter was based on written manuscripts and has elaborate, angular strokes. 10 Which element is featured prominently in this layout grid? • Captions • Gutter • Bleeds • Columns 11 Which list below describes the use of color in this painting? • Primary colors, the use of value, and saturation • Cool colors, the use of pigments, and analogous colors • Mixing of color with light, warm colors, and the use of darkness • Analogous colors, hexadecimal colors, and complementary colors 12 Which principles or elements of layout design are present in this event poster? • Columns and justified text alignment • Page spread and left text alignment • Hierarchy and centered text alignment • Caption and free form text alignment 13 Which image uses a golden section? • • • 14 When red and grey are mixed together, the result is a different __________ of red. • shade • complement • tint • tone 15 What is the difference between a slanted typeface and an italic typeface? • Italic type is computer generated. Slanted type is based on hand-crafted script. • Italic type has poor readability. Slanted type has good readability. • Italic type is designed specifically to slant to the right. Slanted type is regular type that is slanted by a machine. • Italic type has serifs. Slanted type is sans-serif. 16 When laying out a project, why is it important to carefully consider spacing, typeface and posture? • These choices guide the eye to focus on the most important details first. • These choices produce easy reading, which is always the goal of design. • These choices prevent designers from placing text too close together. • These choices enable designers to generate the most creative design possible. 17 Which of the following terms describes the sketch in this photo? • Modular drawing • Wireframe drawing • Bleed drawing • WYSIWYG drawing 18 Which of the following defines a typeface? • Contains all capital letterforms, of consistent posture and width • Contains the name of the publisher, family, weight, posture and width • A member of a complete set of letters, numbers and punctuation symbols • A capital letter form using different weights and widths 19 Which style of type alignment is formal? • Centered • Right • Free form • Justified 20 Which of the following is an example of subtractive color? • An image, shown on a television screen • A photograph, printed on paper • A PowerPoint presentation, projected • A page layout, displayed on a computer screen 21 Which of the following color relationships is in this poster? • Split complementary color • Analogous color • Tertiary color • Complementary color 22 Which of the layout styles below is used in this image? • Big type • Picture window • Frame • Rebus 23 What is an important takeaway from Massimo Vignelli's work from the Unigrid System? • It was inspired by the de Stijl style's focus on primary colors. • He revised the way park maps are organized and laid out. • The approach makes it possible to maintain a consistent format across varied pieces of work. • His style proved that a grid is not necessary for a consistent appearance. 24 What is a way to tell if a font is TrueType or OpenType? • Platforms: Microsoft uses TrueType, Macintosh uses OpenType • Icons: a blue "TT" for TrueType, a teal "O" for OpenType • Extensions: ".TR" for TrueType, ".OP" for OpenType [Show More]
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