MKT 571 week 6 FINAL Exam Solution docs questions and answers 2020

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MKT 571 week 6 FINAL Exam Solution docs questions and answers 2020 1) A marketing information system (MIS) consists of ___________. 2) When Molly’s parents retired, they decided they wanted to... travel. They found an ideal job that allows them to travel for free, but the only catch is they have to stay at Holiday Inns. During each stay, they test all the amenities offered by the motel and evaluate each. The evaluation forms are sent to the motel headquarters where it becomes part of the motel’s __________ systems. 3) Which of the following is NOT a step that might be used to improve the quality of a firm’s marketing intelligence? 4) Rita Jenkins, president of the local Chamber of Commerce, had difficulty getting members to assist in running the organization. She felt it was because of lack of commitment to the Chamber. Her vice-president felt it was due to having too many meetings. The organization’s secretary felt it was because there were several other professional organizations to which the members also belonged. If Rita wants to do research to determine the real reason why members do not want to run for office, she should begin by ________________. 5) The second step in the marketing research process is ______________. 6) The step in the marketing research process that includes determining who will be sampled is to _______________. 7) Data published by the government and data purchased from outside suppliers can improve the quality of a company’s marketing intelligence efforts. 8) Marketing information systems are developed from internal company records, marketing intelligence, and marketing research. 9) Small companies can engage in marketing research in a number of creative and affordable ways, including using the Internet or taking advantage of local university students who need business projects. 10) Which of the following is NOT a component part of total customer value? 11) ______________ is the difference between a prospective customer’s evaluation of all the benefits and costs of an offering and the perceived alternatives. 12) Lowe’s home improvement stores strive to have nicer, more knowledgeable salespeople, a better product selection, and to maintain an impeccable image. These are all part of improving the offer via _____________. 13) Within the United States, Southerners, Mormons, and Native Americans are examples of: 14) _____________ are relatively homogeneous and enduring divisions in society, and may exhibit distinct product, brand, and media preferences. 15) Each of the following is considered consumer behavior EXCEPT: 16) Organizational buying is ______________. 17) Business buyers ______________. 18) The business market differs from the consumer market in that _____________. 19) When Apple introduced its popular iPod Nano model, it dropped its Mini iPod at the same time. The Mini was, at the time, the most popular mp3 player in the marketplace. This is an example of __________. 20) Brands can play a number of specific roles within a company’s brand portfolio. For example, a __________ is positioned with respect to competitors’ brands so that more important and profitable brands retain their desired positioning. 21) BMW, the maker of the Mini Cooper brand, is using what kind of brand strategy with its Mini products? 22) Painting and consulting are considered industrial goods because ______________. 23) Marketers plan their market offerings at five levels. What is the correct order of the levels, going from most fundamental to the level with the most benefits? 24) In 2003, Toyota introduced its Scion brand with the aim of bringing younger buyers into the “family.” This was a classic example of _________________. 25) Which of the following best describes the category in which the offering’s service mix is distinguished? “People patronize restaurants for both food and service.” 26) Characteristics a buyer can evaluate before purchase are called _______________. 27) For $15 a day, Chlena will go to your home and feed, water, and play with your pet while you are on vacation. The service Chlena provides is an example of a _____________. 28) A __________ pricing objective is suitable for a company that has overcapacity, intense competition, and changing customer needs. 29) Scotty is in the process of opening Suburban Legends SK8S to sell boards, wheels, trucks, clothing, videos, and skateboarding related collectibles. The first thing Scotty should do when setting the store’s prices is to ____________. 30) The introduction of a new product to the market using market-penetration pricing is most likely to be successful when _____________. 31) Convenience goods such as snack foods are sold through _________________. 32) When Cyler goes to do his grocery shopping for the week he also likes to drop off his finished rolls of film and visit the bank at the same time. He would also like the idea of having a package mailing service to use while he is shopping. Cyler would enjoy doing his grocery shopping at a _______________. 33) Which of the following is NOT one of the four levels of retail services mentioned in the text? 34) Which is the last major decision in international marketing? 35) Because of Coca-Cola’s size and power in the marketplace, they tend to dominate some members in the channel. This allows them to require strong cooperation from resellers who carry Coke products. This is an example of a(n) _____________. 36) Ayal and Zif argue that going into fewer countries is advisable when ___________. The best medium for your advertising message is _____________. 38) Zhao is advertising her import-export business and wants to find the most cost-effective way of delivering the desired number and types of message exposures to her target audience. Zhao is considering her ________________. 39) Abercrombie & Fitch could use __________ advertising to reduce the cognitive dissonance experienced by someone who recently purchased its brand of high-fashion, high-priced clothing and wonders if they got the value for their money. 40) Which is correct about “noise” in the communication process? 41) __________________ are the means by which firms attempt to inform, persuade, and remind customers about the products and brands they sell. 42) Bradford Soap, the second largest soap maker in the world, occasionally arranges tours of their plant in Warwick, Rhode Island. This is part of what kind of communications platform? 43) Intel, one of the largest producers of integrated circuit chips, puts a great deal of effort into expanding production of chips to drive down cost and thus expand the market. This is most indicative of the __________ concept. 44) The first computers originated for home use were only sold in kit form to technical enthusiasts who did their own assembly. Demand was high and so were prices. At the time, the firm offering these kits would likely have been using the __________ concept. 45) The computer _______________ consists of the manufacturers of computer memory chips, monitors, keyboards, coaxial cables, modems, software, storage systems (disks, hard drives, portable USB media), and those who install, repair, and maintain systems and software. 47) Which of the following is most closely associated with a proactive marketing orientation? 48) Communication of customer satisfaction results should be done internally (inside the company or organization) for which of the following reasons? 49) Public policy makers have developed a substantial body of laws and regulations to govern advertising. For these reasons, an important step in developing an advertising campaign is _____________. 50) Which of the following is NOT one of the Ms in marketing? 51) _____________ is the key ingredient in many marketing campaigns and consists of a diverse collection of incentive tools, mostly short term, designed to stimulate trial, or quicker or greater purchase, or particular products or services by consumers or trade. [Show More]

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