*NURSING > EXAM > Louisiana State University, Shreveport MKT 701/ MKT 701 Chapter 1 Quiz. Questions, Answers and Feedb (All)
Louisiana State University, Shreveport MKT 701/ MKT 701 Chapter 1 Quiz. Questions, Answers and Feedback
Document Content and Description Below
Question 1 Question text _____________ is the key to breaking out of "commodity hell". Select one: a. Market segmentation b. Metamediaries c. Innovation d. Power shifting e. Discount Pricing ... Feedback Your answer is incorrect. The correct answer is: Innovation Question 2 Question text What type of planning deals with the corporate mission, mix of strategic business units, and resource acquisition and assignments at the corporate level? Select one: a. market planning b. strategic planning c. tactical planning d. local planning e. mid-level planning Feedback Your answer is incorrect. The correct answer is: strategic planning Question 3 Question text All of the following are reasons for the general decline in customer satisfaction over the past 20 years EXCEPT: Select one: a. Today’s customers are exceptionally demanding. b. Customers are more cynical, have more information, and have more attitude than ever before. c. Customers are much less brand loyal than in the past. d. Today’s customers are very price sensitive. e. Product quality is much lower now than at any time in the past. Feedback Your answer is incorrect. The correct answer is: Product quality is much lower now than at any time in the past. Question 4 Question text Over the past few years, the quantity of CDs and DVDs carried by brick and mortar stores such as Walmart, Kmart, and Best Buy has been shrinking. What is the PRIMARY cause of this trend? Select one: a. Privacy, security and ethical concerns b. Shifting demand patterns c. Audience and media fragmentation. d. Unclear legal jurisidiction e. Power shift to consumers Feedback Your answer is incorrect. The correct answer is: Shifting demand patterns Question 5 [Show More]
Last updated: 2 years ago
Preview 1 out of 4 pages
.png)
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Reviews( 0 )
$13.00
Can't find what you want? Try our AI powered Search
Document information
Connected school, study & course
About the document
Uploaded On
Apr 15, 2022
Number of pages
4
Written in
Additional information
This document has been written for:
Uploaded
Apr 15, 2022
Downloads
0
Views
99
