1. Describe any one of the 3 campaign presentations American Express discussed on our first company session on Monday:
American Express is involved in many campaigns to help create memories for its clients and prospec
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1. Describe any one of the 3 campaign presentations American Express discussed on our first company session on Monday:
American Express is involved in many campaigns to help create memories for its clients and prospective customers. One of its larger campaigns is the participation in Fashion Week. Carrie Hucko, Senior Manger, Fashion & Film Partnerships, Sarika Sangwan, Director, Digital Brand & Social Media Strategy, and Brenley Higgins, Manager US Media and Sponsorship Marketing, lead the presentation. They explained how American Express is in the memories making industry and that everyday, consumers think about what they we wear, so Fashion Week is a great opportunity for Amex. Consumers care about how they appear to others and some just have a passion for fashion. Through these amazing, once in a lifetime opportunities Amex puts on, they create loyalty beyond reason for their customers and also broaden the scale to prospects.
With Fashion Week, they had breakthrough in giving access to more than just people in the industry. They allow card members to experience Fashion Week through the Skybox. The Skybox serves as a sleek, chic hideaway to elevated fashion experiences. Between shows, card members mingled with a who's who in the industry, while gaining expert tips and insights from some of fashion's leading voices. Amex also enhanced the experience by eliminating pain points, like creating a Coat Check in the main lobby, having phone chargers outlets available for use, and providing healthy green juices. Amex also supports emerging and established designers. This year they partnered up with Carolina Herrera. Both Amex and the designer found huge success with this partnership, especially for Carolina Herrera since she does not have a website for people to purchase her apparel.
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