Capella University - Visual Communications SOPHIA MILESTONES

Document Content and Description Below

Which best describes the transmission model of visual communications? This model states that a sender communicates a message to a receiver. Which sign physically represents what it signifies? • a... .) Icon Two years ago Doug moved into an apartment near a large, busy airport. At first, he heard every single jet that flew overhead. Now he only notices the jets if someone points them out. What mental process is Doug experiencing? Habituation Which Gestalt principle is illustrated in the design shown? Law of Similarity Who pioneered the use of montage in films? Sergei Eisenstein Which theory is based on the importance of awareness, choices and your viewpoint? Huxley/Lester Mode Why is a solid triangle placed in the white space of a page considered a dot? Because it becomes a focal poin MILESTONE 1 Which of the following is a visual communications theory that focuses on the viewer using a series of mental processes? • Montage theory • Gestalt theory • Omniphasism • Cognitive theory RATIONALE The series of mental processes involved in cognitive theory are memory, projection, expectation, selectivity, habituation, and salience. CONCEPT Cognitive Theory 2 Who is Paul Lester? • A visual communications theorist whose credo was "The more you see, the more you know". • A visual communications theorist who placed value on studying the complete range of media production techniques. • A visual communications theorist who developed the practice of incorporating the best methods from previous theories. • A visual communications theorist whose work created the Omniphasism Model. RATIONALE Aldous Huxley developed the credo "The more you see, the more you know", while Omniphasism is the theory that combines the best thinking from previous theories [Show More]

Last updated: 2 years ago

Preview 1 out of 27 pages