Pennsylvania State University ECON 507 Final BUS 599 .

Running Head: FINAL BUSINESS PLAN 2 Table of Contents Page I) .ExecutiveSummary………………………………………………………………………5 II) .Company Description……………………………………………………………. ……..7 a.) Company Name, Mission, and Vision……………………………………… ...

Running Head: FINAL BUSINESS PLAN 2 Table of Contents Page I) .ExecutiveSummary………………………………………………………………………5 II) .Company Description……………………………………………………………. ……..7 a.) Company Name, Mission, and Vision………………………………………………7 b.) Form of Business……………………………………………………………………..9 c.) Products and service…………………………………………………………………9 III) .Industry Analysis & Trends……………………………………………………………..10 a.) Size and Growth Rate of Industry………………………………………………….10 b.) Supply and Distribution………………………………………………………..…….14 c.) Regulation/ Certification……………………………………………………………..15 d.) Anticipated Changes and Trends in Industry……………………………………….15 IV) The Target Market a.) Demographics/ Geographic…………………………………………………………..16 b.) Lifestyle and Psychographics…………………………………………………………18 c.) Purchasing Patterns……………………………………………………………………20 d.) Buying Sensitivities……………………………………………………………………21 V) The Competition a.) Competitive Position……………………………………………………………………22 b.) Market Share Distribution……………………………………………………………..23 c.) Future Competition…………………………………………………………………….24 d.) Barriers to Entry……………………………………………………………………….24 Running Head: FINAL BUSINESS PLAN 3 VI) Strategic Position & Risk Assessment a.) Strategic Position…………………………………………………………………….25 b.) Risk Assessment &Mitigating Risks…………………………………………………27 VII) Marketing Plan & Sale Strategy a.) Company’s Message…………………………………………………………………..27 b.) Marketing Strategy…………………………………………………………………..28 c.) Marketing Tactics……………………………………………………………………..29 d.) Online Marketing Tactics…………………………………………………………….29 VIII) Operations a.) Plant and Facilities……………………………………………………………………32 b.) Manufacturing/Production Plan …………………………………………………….33 c.) Labor Requirements…………………………………………………………………..34 d.) Quality Control……………………………………………………………………….35 e.) Equipment, Furniture & Inventory Management………………………………….36 f.) Supply and Distribution………………………………………………………………36 g.) Order Fulfillment and Customer Service……………………………………………37 h.) Contingency Planning…………………………………………………………………37 IX) Technology Plan a.) Technology and Position……………………………………………………………..38 b.) Internet Goals ………………………………………………………………………..39 c.) Software Needs………………………………………………………………………..41 d.) Hardware Needs & Telecommunication Needs…………………………………….41 e.) Technology Personnel Need……………….………………………………………….44 Running Head: FINAL BUSINESS PLAN 4 X) Management & Organization a.) Key Employees/ Board of Directors, and Staff…………………………………….45 b.) Competition and Incentives …………………………………………………………46 c.) Organizational Chart…………………………………………………………………47 XI) Ethics & Social Responsibility a.) Social Responsibility Goals………………………………………………………….47 b.) Code of Ethics ………………………………………………………………………..49 c.) Social Responsibility Certifications…………………………………………………51 d.) Community Involvement…………………………………………………………….52 XII) The Financials and The Management …( Marketing Budget,Income Statement, Cash Flow Projection, Balance Sheet………………………………………………………… 53 Appendix………………………………………………………………………………………58 References……………………………………………………………………………………..62 I.)Executive Summary: Heathy Drinks is known as a NAB company that produces solidified beverages, the two Running Head: FINAL BUSINESS PLAN 5 smoothies and milk shakes, manufactured using new fixings straight from nearby agriculturists (Whitley, 2009). “Heathy Drinks” name is the clear declaration of the company value and significance. All the materials are chosen carefully and ethically. Different items offered are bring home smoothie fixings and solidified yogurt. The whole significance behind the name is that the solidified refreshment alternatives accessible are "energized" by the buyers (Lee, Churey& Worobo, 2008). They can blend in an assortment of flavors from lavender to mint into whatever solidified creation they make a purchase.. This is my spirit kid that will be an entirely unique perception for the quality, service and brand name. The idea came to myself when I have mixed healthy drinks for my American friends. They really love and enjoy so much. Healthy Drinks expects to catch the interest of a regular loyal customer base with its healthy and fresh drinks. The company plans to build a strong market position throughout Falls Church, Virginia due to the partners’ industry experience and mild competitive climate in the area for locally manufactured beverages. Healthy Drinks aims to off its products at a competitive price to meet the demand of the middle to higher-income local market area residents and tourist.