1. Bundling become unprofitable for goods with substantial marginal costs
• True
• False
2. Information goods are typically non-rival and sometimes nonexcludable
• True
• False
3. According to our reading by Kauffm
...
1. Bundling become unprofitable for goods with substantial marginal costs
• True
• False
2. Information goods are typically non-rival and sometimes nonexcludable
• True
• False
3. According to our reading by Kauffman and Walden, Much of the information available for collecti0on related to e-commerce on the internet tends to be
• Privacy Data
• Social Data
• Data Analytics
• Economic data
4. The key to reducing average cost in information markets is to …
• Personalise the information product
• Utilize price fixing and collusion
• To increase sales volume
• Understand the advantages of being the first mover.
5. Image is everything in the information business because
• Most websites rely on image to covey message
• It’s the image that carries the brand name and the reputation
• Images have become very popular in the information market place
• Creative common licensing has made it so easy to use image.
6. Historical leaders in many information markets are not at risk today of losing their leadership positions, as new technologies arise that vastly reduce the cost of creating or distributing information that has been their mainstay
• True
• False
7. According to our Clemens reading, information availability influences consumer behaviour in the long tail theory due to:
• The long tail of informed selection.
• The long tail of consumer awareness
• The long tail of consumer choice
• The long tail of distribution.
8. Externalities do not occur when the production or consumption of a good generates benefits or costs to individual other than the consumers or producers of that good
• True
• False
9. In the network economy, information emphasizes the software side and infrastructure reflects the hardware side of the information marketplace
• True
• False
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