Marketing > EXAM > IAB Digital Marketing Media Foundations Certification | 116 Questions with 100% Correct Answers (All)
IAB Digital Marketing Media Foundations Certification | 116 Questions with 100% Correct Answers
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explain the traditional consumer buying funnel - ✔✔The funnel of how a consumer makes a purchase decision. What are the 6 steps of the traditional consumer buying funnel - ✔✔1. Awareness 2.... Consideration 3. Preference 4. Purchase 5. Loyalty 6. Advocacy What does Awareness in the buying funnel mean? - ✔✔The consumer knows about your product in the industry What does Consideration in the buying funnel mean? - ✔✔Your product is one of the few within the industry that the consumer is choosing between What does Preference in the buying funnel mean? - ✔✔The consumer compares multiple products and their attributes to find the best one for them What does purchase in the buying funnel mean? - ✔✔the consumer decides to buy your product over competitiors What does loyalty mean in the buying funnel? - ✔✔The consumer decides to continue to buy from a single brand What does advocacy mean in the buying funnel? - ✔✔The consumer loves the brand so much they promote it to friend, family, and social network What was added as the consumer decision journey evolved? - ✔✔Pre-awareness purchase intent [Show More]
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