Google Analytics Exam Questions and Answers

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The email campaign, because the banner link was tagged with utm_nooverride=1 - ANSWER You launch two marketing campaigns simultaneously. One is an email campaign in which you tag the inbound link with... utm_nooverride=1. The other is a banner campaign in which you also tag the inbound link with utm_nooverride=1. If a visitor first clicks through on the email link and later clicks through on the banner link, which source will QA apply to the second visit? No personally identifiable information is available - ANSWER What personally identifiable information is available by default in GA reports? How frequently this page was accessed as a landing page - ANSWER In the navigation summary view, what does the Entrances percentage indicate? It uses first-party cookies - ANSWER Why can Google Analytics NOT track activity across two domains by default? Match type - ANSWER Defines how Google Analytics will match a pageview URL to the URL value that you provide for your goal URL (begins with, equals to, regular expression) Perform a search on your site to view the query parameter that precedes the query within the resulting URL - ANSWER How do you determine your internal Site Search query parameter? hostname - ANSWER The domain that hosts your website Pageview - ANSWER Is counted every time a page on your website loads. If a visitor accesses a page, navigates to another page, and then views the first page again, GA will register another .... for the first page Page B timestamp - page A timestamp - ANSWER What is the equation used by GA to calculate time spent on a page A if a visitor has viewed Page A and Page B and then left the site? Would be tracked as a new visitor - ANSWER How would GA track a visitor who has visited your site previously but has deleted all browser cookies before returning? Dashboards - ANSWER By default, a dashboard is available only to the user who created it an only in a single view Assisted Conversions - ANSWER An assisted / last click or direct conversions value greater than 1 indicates that the given channel assisted with eventual conversions on return visits from other channels more frequently than driving immediate conversions.The value of 1 would indicate that the channel assists and completes conversions at the same rate Intelligence - ANSWER a GA feature you can use to monitor when daily visits from a specific campaign increase. Real-time - ANSWER a GA feature you can use to test the tracking code on a new page stored in the _utma or _ga cookie - ANSWER Where does GA store the timestamp of a visitor's first visit? Incorrect Implementation of tracking code - ANSWER If you're seeing a high bounce rate from a multiple-page site, check to see that you've added the tracking code to all your pages The visitor would be tracked as a new visitor - ANSWER How would GA track a visitor who has visited your site previously but has deleted all browser cookies before returning to your site? Yes, as long as the device is capable of executing JavaScript and storing cookies - ANSWER Is GA capable of tracking mobile devices? Go to google.com/analytics and create an account, or click on Tools and Analytics > Google Analytics within Adwords - ANSWER What ways can you set up a GA account? unlimited - ANSWER How many GA accounts can be given MAnage Users and Edit rights Manager Users and Edit - ANSWER Which access privileges in GA are normally granted to administrators only? 1. Create a separate account for each organization, and restrict access at the account level 2. Create a separate property for each organization within the same account, and restrict access at the property level - ANSWER If you manage GA for several organizations, how could you make sure they won't be able to access each other's reports? 1. Create a new Google account and add your new account as an administrator to your GA account, 2. Add an alternate email address to your Google account - ANSWER How do you change your email login for your existing GA account? You need to apply different filters to raw traffic data - ANSWER Why would you set up different views? UA number - ANSWER Multiple views for a single domain use the same... Website, mobile application, blog, etc. An account can contain one or more properties. - ANSWER What is a Google Analytics web property? A defined perspective of the data from a property, and provides access to the reports for that property - ANSWER What are views in GA? 1. To capture different subsets of data for the same domain. 2. To maintain an unfiltered backup of your raw data - ANSWER Why would you create multiple views for the same property? 1. A user with Edit rights at the property level can add a view only within a specific property. 2. A user with Edit rights at the account level can add a view anywhere in the Google Analytics account - ANSWER What is correct about adding new views? 24 hours - ANSWER How long does it take before you can start seeing data after you've created a new view? 1. Capturing traffic data from a single referrer 2. Tracking activity within a specific sundirectory - ANSWER What are possible uses of an additional view for the same Google Analytics property? 1. You do not have edit rights 2. The max number of views (50) has already been created within the account - ANSWER What could prevent you from creating a view in a GA account? Visitor email addresses - ANSWER According to terms of service, what type of data are you not allowed to store in GA? Property ID - ANSWER What does UA-349829-3 represent in GA? Behavior > Site Content > Exit Pages - ANSWER Which report shows the pages from which most visitors leave your site? Behavior > Site Content > All Pages - ANSWER Which report contains the Navigation Summary view? 1. A visitor hits refresh several times on the page 2. The page has graphics that the visitor can click to enlarge - ANSWER Why would the previous page, next page, and the page you are analyzing in the Navigation Summary all be the same page? Entrance paths tab in the Landing Pages report - ANSWER Which report can help you determine how many visitors clicked a "Buy Now" link on a landing page? 1. Navigation Summary view in the pages report 2. Behavior flow report - ANSWER Where can you find out what page was viewed before or after a specific page? 1. Where visitors entered the website 2. Bounce Rates - ANSWER What does the Landing Pages report show you? High bounce rate - ANSWER What metric could be an indicator of an ineffective landing page? 1. Highlight traffic through a specific connection 2. Apply an advanced segment - ANSWER Which actions can you perform in the Behavior Flow report? 1. Modify the GA tracking code 2. Update the privacy policy on your website 3. Enable Demographics reports in the Analytics interface - ANSWER What steps are required for implementing the Demographics and Interest reports? Set up three views with an include filter on 2 - ANSWER If you are tracking more than one domain or subdomain within the same property and want to record data for each domain/subdomain separately as well as aggregated data, how should you set up your views? Advanced - ANSWER If you're capturing cross-domain or subdomain data within one view, which kind of view filter can you apply to differentiate between identically named pages that exist on the multiple domains or subdomains? Whe nthe GA tracking code is generating a pageview - ANSWER At what point is the GA _ga cookie read/written? Persistent cookie - ANSWER What is the type of cookie that has an expiration date? Temporary cookie - ANSWER What is the type of cookie that is removed from your computer after you close internet explorer? A dashboard i available only to the user who created it and only in a single view - ANSWER What is the default characteristic of a user-created dashboard? The level in a GA account where you can access reports and analysis tools - ANSWER What is a view in GA? Share template link - ANSWER What menu item could you select in the dashboard to share the dashboard structure without the actual data? _gaq.push(['_trackPageview']) or ga('send','pageview') - ANSWER The method call for tracking a pageview in the standard GA Classic and Universal tracking code Multiple pageviews for a page during a single session count only as a single unique pageview - ANSWER Why is the count of unique pageviews usually lower than pageviews? 30 minutes - ANSWER By default, after how long a period of user inactivity does GA consider the current session to have ended? You can change the session setting in the GA Universal property admin - ANSWER How do you change the default session timeout value from 30 mins to 1 hour? Session in google analytics - ANSWER A period of interaction between a visitor and a website Real-time - ANSWER Which GA feature can you use to test the tracking code on a new page? Ensures that the visit is attributed to the previous source - ANSWER What does the "utm_nooverride=1" tag do? Allows you to compare all the mediums/sources that send traffic to your site - ANSWER What is the main purpose of the All Traffic report? organic - ANSWER Which medium value does GA assign to paid search engine traffic that is not Autotagged or manually tagged? 1. Visitors who come to your site through an email link that does not contain campaign tags 2. Visitors who came to your site through a browser bookmark - ANSWER Types of visitors that came to your site reported as "(direct)/(none)" for source/medium values Referral path - ANSWER The specific URL from which a visitor clicked through to your site most commonly used search engines worldwide - ANSWER Which search engines is GA able to track by default? 1. Referral 2. organic 3. direct traffic 4. email (for online email clients) - ANSWER What are 3 basic medium values by default? 1. Autotagging Adwords 2. Manually tagging inbound links from AdWords 3. Manually tagging inbound links from other ppc campaigns - ANSWER What represents all possible options for tracking Adwords and other ppc campaigns? utm_source - ANSWER What tag would you use to identify the specific website that is sending campaign traffic? All Traffic - ANSWER In addition to the Campaigns report, where else can you see the medium value for resulting clickthroughs once you manually tagged your inbound links with campaign parameters? One include filter - ANSWER Which view filter(s) would you need to apply for the view to display data for visitors from two specific countries only? This campaign will not overwrite any previous campaigns - ANSWER When added to your inbound campaign links, what does utm_nooverride=1 accomplish? utm_content - ANSWER What is the recommended parameter for tracking different versions or placements of the same ad within a single webpage or email? utm_term - ANSWER An optional parameter for campaign tracking 1. Banner 2. Email 3. non-adwords pay per click - ANSWER For what campaign types are manual campaign parameters appropriate? Average time on page - ANSWER Which metric excludes bounces from the calculation? 1. If your site uses responsive design for mobile or if you redirect to mobile-only pages 2. If your URLs need to be modified or consolidated 3. If you need to track across multiple domains 4. Types of actions (like jQuery, Ajax or video) that would not generate a pageview but need to capture, like events or virtual pageviews - ANSWER What points would normally be among your technical considerations for a measurement plan? 1. Define KPI's 2. Document technical infrastructure - ANSWER What stages of measurement planning and implementation should occur before you create your implementation plan? Articulate business objectives - ANSWER What is the first step for an overall GA implementation? 1. Document business objective 2. Identify strategies and tactics 3. Choose KPI's 4. Choose segments 5. Choose targets - ANSWER What are the 5 steps for the measurement phase of digital analytics measurement and implementation plan? 1. Basic page tagging 2. Goals and E-Commerce 3. View filters/settings 4. Campaign tracking and AdWords linking 5. Custom reports and dashboards - ANSWER What should your GA implementation plan consider? [Show More]

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