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Capstone simulation note | Capstone simulations

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R&D department – how to reposition an existing product 1. The perceptual map is how we track evolving customer demands in this industry a. Each of the solid circles – a market segment of custom ... ers with similar preferences (customers expect your products to be positioned within these solid circles) b. Every year, the market segments are gradually drifting down and to the right across he perceptual map c. Change of Performance or Size coordinate will reposition the product. (decrease the size and increase the performance) d. The product is written in Red where you just moved the product 2. Age at Revision – how old your product will be when the age cuts in half on the revision date 3. R&D Cost – how long the project will take the company to complete a. 1 year will cost $1 million, 6 months will cost $500,000, and 4 months will cost $250,000 4. Material Cost – a. Improving the design or increasing the MTBF has increased the material cost of several products 5. In the actual simulation, you would research where you wanted to invent a new product by studying market segment pages in your reports (page 5-9) 6. Once a new product has been designed, the Revision Date and Age Profile chart is not aging as the other products are, this is because the new product will not come out of R&D until next year, then it will need to go through the production department Production department – how to schedule production for the products and how to buy and sell assets in the simulation 1. Schedule: need to review the production analysis on p.4 of the reports before making decisions in the production department during the real simulation. (a great place to spy what the competitors are up too) 2. Production Schedule (entered in thousands): how much production you can schedule for a product depends on your production capacity; need to remember to factor in any inventory on hand while determining how many units to produce for each product this year. 3. For the PRODUCTION SCHEDULE, you can schedule up to double your first shift capacity (given) for each product since you have two shifts of workers, workers on 2nd shift are paid time and half for labor. 4. For the UNIT SALES FORECAST has been provided by the marketing depart. For each of your products. This forecast should represent the company’s worst case scenario 5. It is okay to produce more units than you are forecasting to sell. For the PRODUCTION AFTER ADJ. (the number of units you produce for a product, given) should represent your best-case scenario, an extra month or two worth of sales is a reasonable best-case scenario. [Show More]

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