Test Bank for BCOM, 10th Edition, 10e by Carol M. Lehman, Debbie D. DuFrene TEST BANK
ISBN-13: 9780357026588
Full chapters included
Part 1: Communication Foundations
Chapter 1: Establishing a Framework for Business
...
Test Bank for BCOM, 10th Edition, 10e by Carol M. Lehman, Debbie D. DuFrene TEST BANK
ISBN-13: 9780357026588
Full chapters included
Part 1: Communication Foundations
Chapter 1: Establishing a Framework for Business Communication
1-1 Value of Communication
1-2 The Communication Process
1-3 Communicating within Organizations
1-4 Contextual Forces Influencing Business Communication
Chapter 2: Focusing on Interpersonal and Group Communication
2-1 Behavioral Theories That Impact Communication
2-2 Nonverbal Communication
2-3 Listening as a Communication Skill
2-4 Group Communication
2-5 Meeting Management
Part 2: Communication Analysis
Chapter 3: Planning and Decision Making
3-1 Step 1: Consider the Applicable Contextual Forces
3-2 Step 2: Determine the Purpose, and Select an Appropriate Channel and Medium
3-3 Step 3: Envision the Audience
3-4 Step 4: Adapt the Message to the Audience's Needs and Concerns
3-5 Step 5: Organize the Message
Chapter 4: Preparing Written Messages
4-1 The Genre of Business Writing
4-2 Effective Introductions, Coherent Paragraphs, and Powerful Sentences
4-3 Revise to Grab Your Audience's Attention
4-4 Improve Readability
4-5 Proofread and Revise
Part 3: Communication through Voice, Electronic, and Written Messages
Chapter 5: Communicating Electronically
5-1 Data Security
5-2 Appropriate Use of Technology
5-3 Electronic Mail Communication
5-4 Web Page Communication and Social Media
5-5 Voice and Wireless Communication
5-6 Collaborating in Virtual Teams
Chapter 6: Delivering Good- and Neutral-News Messages
6-1 Deductive Organizational Pattern
6-2 Good-News Messages
6-3 Routine Claims
6-4 Routine Requests
6-5 Routine Messages about Orders and Credit
6-6 Procedural Messages
Chapter 7: Delivering Bad-News Messages
7-1 Choosing an Appropriate Channel and Organizational Pattern
7-2 Developing a Bad-News Message
7-3 Refusing a Request
7-4 Denying a Claim
7-5 Denying Credit
7-6 Delivering Constructive Criticism
7-7 Communicating Negative Organizational News
Chapter 8: Delivering Persuasive Messages
8-1 Persuasion Strategies
8-2 Sales Messages
8-3 Persuasive Requests
Part 4: Communication through Reports and Business Presentations
Chapter 9: Understanding the Report Process and Research Methods
9-1 Characteristics of Reports
9-2 Basis for Reports: The Problem-Solving Process
9-3 Selecting a Method of Gathering Information
9-4 Collecting and Organizing the Data
9-5 Arriving at an Answer
Chapter 10: Managing Data and Using Graphics
10-1 Communicating Quantitative Information
10-2 Using Graphics
10-3 Types of Graphic Aids
10-4 Including Graphics in Text
Chapter 11: Organizing and Preparing Reports and Proposals
11-1 Parts of a Formal Report
11-2 Organization of Formal Reports
11-3 Choosing a Writing Style for Formal Reports
11-4 Short Reports
11-5 Proposals
Chapter 12: Designing and Delivering Business Presentations
12.1 Planning an Effective Business Presentation
12-2 Organizing the Content
12-3 Designing Compelling Presentation Visuals
12-4 Refining Your Delivery
12-5 Adapting to Alternate Delivery Situations
Part 5: Communication for Employment
Chapter 13: Preparing Resumes and Application Messages
13-1 Preparing for the Job Search
13-2 Planning a Targeted Resume
13-3 Preparing Resumes for Print and Electronic Delivery
13-4 Supplementing a Resume
13-5 Composing Application Messages
Chapter 14: Interviewing for a Job and Preparing Employment Messages
14-1 Understanding Types of Employment Interviews
14-2 Preparing for an Interview
14-3 Conducting a Successful Interview
14-4 Preparing Other Employment Messages
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