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USU MSLE 3500 Final Study

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Know the three ways that people make purchase decisions. Reflexive Choice Responsive Choice Cognitive Choice The research tool used to test new ideas that haven't yet been made is called what? ... Segmentation research 00:25 01:15 What does doing market research accomplish? Eliminates bias and gives you a truthful snapshot of the marketplace and consumers Know the differences between Primary and Secondary research. Primary- Designed to develop quantitative, projectable data Secondary- Research someone else has already done Know the differences between quantitative and qualitative research. Quantitative- Research someone else has already done Qualitative- Research done on a few people Know what an Operating Charter is and the sections within it. This document to carefully construct a type of internal business government, complete with checks and balances 1. Scope- Defines the parameters 2. Primary objectives- clearly stated roles 3. Secondary objectives- roles that are "hoped for" but not mandatory 4. Aspirations- dreams you hope your work can accomplish 5. Quantifiable measures of success- quantifiable means you will use to track whether you are accomplishing what you set out to do 6. Constraints- external factors you cannot control that could negatively influence your ability to meet all the objectives as stated above Know what Segmentation research is used for. Identify consumer needs Know the parts of a working mission statement 1. List the core ideas that you think sum up your job activities. 2. List a core principle for which you will stand. 3. Write down whom you are working to help. [Show More]

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