Action Digital
(Industry 1)
DECISION SUMMARY Year 7
Action-Capture Camera Marketing North America Europe-Africa Asia-Pacific Latin America
Average Wholesale Price to Retailers ($ per unit) 399 525 400 400
Retailer S
...
Action Digital
(Industry 1)
DECISION SUMMARY Year 7
Action-Capture Camera Marketing North America Europe-Africa Asia-Pacific Latin America
Average Wholesale Price to Retailers ($ per unit) 399 525 400 400
Retailer Support Budget ($000s) 1710 1440 1110 780
Advertising Budget ($000s)
Website Product Displays / Info ($000s)
7000
2500
2500
2000
1000
900
800
750
Sales Promotions (number of weeks | % discount) 16 wks 30% 16 wks 30% 16 wks 20% 16 wks 20%
Warranty Period (60 days, 90 days, 120 days, 180 days, 1 year) 1 year 1 year 1 year 1 year
Anticipated Industry
Average Marketing
Efforts in Year 6
Price to Retailers ($ per unit)
P/Q Rating
Number of Models
Retailer Support ($ per unit)
Advertising Budget ($000s)
Website Displays ($000s)
Sales Promotions (weeks | % discount)
Warranty Period (days)
278 271 271 271
4.2★ 4.2★ 4.2★ 4.2★
3.3 3.3 3.3 3.3
5.90 5.90 6.00 6.40
3,313 1,688 1,050 825
1,638 1,250 900 550
4 wks 18.8% 2 wks 17.5% 2 wks 17.5% 2 wks 17.5%
150 days 140 days 140 days 140 days
UAV Drone Marketing North America Europe-Africa Asia-Pacific Latin America
Average Retail Price to Online Customers ($ per unit)
Discount Offered to 3rd-Party Online Retailers
1950
10%
2150
10%
1950
10%
1950
10%
Website Product Displays / Info ($000s)
Search Engine Advertising ($000s)
Retailer Recruitment and Support ($000s)
5000
7000
7500
4000
6000
3000
1500
5000
3000
2000
4000
2000
Warranty Period (60 days, 90 days, 120 days, 180 days, 1 year) 1 year 1 year 1 year 1 year
Anticipated Industry
Average Marketing
Efforts in Year 6
Average Retail Price ($ per unit)
Retailer Discount
P/Q Rating
Number of Models
Website Displays ($000s)
Search Engine Advertising ($000s)
Retailer Recruitment ($ per unit)
Warranty Period (days)
1,394 1,419 1,288 1,288
13.9 13.0 13.0 13.0
4.2★ 4.2★ 4.2★ 4.2★
2.5 2.5 2.5 2.5
2,388 1,900 900 563
2,613 2,150 1,163 725
77.00 79.00 78.00 75.00
150 days 150 days 140 days 140 days
UAV Drone Design
Built-In Camera (company's best model +) Minor Upgrade
GPS / WiFi / Bluetooth Enhanced
Battery Pack (maximum flight time) 21 minutes
Number of Rotors 8 rotors
Rotor Performance / Flight Controller Best Available
Body Frame Construction Carbon Fiber
Optical Sensors 360° Enhanced
Camera Stabilization Enhanced
Extra Performance Features 5 features
Number of AC Camera Models 4 models
Product R&D Expenditures $12000 ($000s)
Action-Capture Camera Design
Image Sensor Size 11mm diagonal
LCD Display 920k pixels
Image Quality (maximum resolution)
Number of Photo Modes (video / still)
Product Camera Housing
Enhancements Editing / Sharing
Included Accessories
Extra Performance Features
Number of AC Camera Models
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