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COMMRC 1105 Final Exam 2022 Study Guide; Covers everything for the final exam

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COMMRC 1105 Final Exam 2022 Study Guide; Covers everything for the final exam Genre >>>>type of tv that shares common features Formula >>>>a structure that gets repeated (genre is a type of formula) 2 ways to identify genres >>>>deductively or inductively Why do we have genres? >>>>institutional (saves money) and audiences John Cawelti >>>>genre fiction scholar Genre fiction >>>>mass-produced forms of reading 2 psychological needs fulfilled by genre fiction (John Cawelti) >>>>we seek intense excitement to escape boring aspects of our lives; escape from insecurity and ambiguity (contradictory) Characteristics of tv genre >>>>conventions and inventions Conventions (characteristic of tv genre) >>>>formulaic qualities in a genre Inventions (characteristic of tv genre) >>>>changes within particular programs to be unique within the genre How are conventions (characteristic of tv genre) addressed? >>>>by inventions How are tv shows categorized into genres? >>>>semantic and syntactic elements Subgenre >>>>genre within a genre Recombinant program >>>>program that combines different genres What is the audience to the industry? >>>>theoretical concept, market package, commodity, labor force Audience is a theoretical concept to the industry because >>>>we don't actually know who the audience is How does the industry try to figure out their audience? >>>>marketing research Demographics >>>>"things that are hard to change about yourself" Psychographics >>>>people's values and things they like Marketing research includes >>>>demographics, psychographics, quantitative/qualitative research Audience is a market package to the industry because >>>>it is a construct audience for other people "Flow" (Raymond Williams) >>>>the way tv programs fit together over a day of tv Branding >>>>audience or advertisers associated with a network What draws in audience/advertisers and reflects audience/advertisers? >>>>branding Ratings >>>>measure to tell you who audience is Tv shows have awful shares, but good rating >>>>false Rating >>>>households tuned into program/households with tv Share >>>>households tuned into program/households tuned into tv How are ratings measured? >>>>Nielsen households Audience is a commodity to the industry because >>>>audience is "for sale" Audience is a labor force to the industry (Dallas Smythe) because >>>>audience pays with their time

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