Ch_08__ATTITUDE_AND_JUDGMENT_FORMATION_AND_CHANGE. All Answers

Nonevaluative judgments are referred to as beliefs 2. Beliefs contain an evaluative component. a. True b. False POINTS: False I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.01- 08.01 ...

Nonevaluative judgments are referred to as beliefs 2. Beliefs contain an evaluative component. a. True b. False POINTS: False I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.01- 08.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 3. Attitudes serve as building blocks for beliefs. a. True b. False POINTS: DIFFICULTY: False I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.01- 08.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.15.08.01- 08.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 5. For some consumers, clothing style is more important than function, and taste is more important than healthiness. These opinions are examples of beliefs related to the importance of product attributes. a. True b. False POINTS: True 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.15.08.01- 08.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 6. Search attributes are attributes that can be judged or rated only by using a product. a. True b. False POINTS: False 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.08.01- 08.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.08.01- 08.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 8. Credence attributes are attributes that can be judged or rated by simply examining a product without necessarily buying it. a. True b. False POINTS: False 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.08.01- 08.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 9. Durability and safety are examples of credence attributes. a. True b. False POINTS: DIFFICULTY: True 1 Moderate DIFFICULTY: Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Knowledge 11. Beliefs and attitudes can be measured on semantic differential scales, which are bipolar adjective scales. a. True b. False POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Knowledge 12. Belief measurement scales focus on specific attributes and specific benefits, but attitude scales are general and evaluative. a. True b. False POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Research Bloom's: Knowledge 13. Descriptive beliefs, informational beliefs, and inferential beliefs are all major types of beliefs discussed in your readings. a. True b. False POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 14. Descriptive beliefs are based on direct experience with a product or what we directly see, hear, or experience. a. True b. False POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 15. Informational beliefs are beliefs that go beyond the information given. a. True b. False POINTS: False 1 DIFFICULTY: Easy DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 17. A heuristic is an assumption or conclusion that goes beyond the given information. a. True b. False POINTS: False 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 18. Consumer inferences about products can be based on perceived correlations about product attributes, or based on overall evaluations of products, or based on prior knowledge. a. True b. False POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 19. All attitudes have direction and extremity. a. True b. False POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 20. Attitudes are always based on beliefs. a. True b. False POINTS: DIFFICULTY: False 1 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 21. A reciprocal relationship exists between attitudes and behavior. a. True b. False POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 22. Torn like to jog. He enjoys this type of recreation and is always interested in hearing about new products related to running. Torn has situational involvement. a. True b. False POINTS: False 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.15.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 23. Expectancy-value models can be used to determine the value of gambles. a. True b. False POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.08.03- 08.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 24. The theory of reasoned action suggests that beliefs are combined additively to form attitudes. a. True b. False POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.08.03- 08.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 25. The theory of reasoned action suggests marketers can change consumers' attitudes by changing their beliefs or evaluations about product attributes. a. True b. False POINTS: DIFFICULTY: True I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.03- 08.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 26. According to the theory of reasoned action, consumers use their attitudes and subjective norms to form purchase intentions. a. True b. False POINTS: True I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.03- 08.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 27. The theory of reasoned action is no longer popular because researchers have found that subjective norms, social rules for behavior, do not influence consumer purchase intentions. a. True b. False POINTS: DIFFICULTY: False I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.03- 08.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 28. The theory of reasoned action uses a weighted average model to determine how beliefs are combined to form attitudes. a. True b. False POINTS: DIFFICULTY: False 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.08.03- 08.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 29. The weights used in the information integration theory model always sum to one. a. True b. False POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.08.03- 08.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 30. The information integration theory, which relies on averaging, implies that less is more. a. True b. False POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.08.03- 08.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 31. With information integration theory, adding attributes guarantees higher overall attitudes. a. True b. False POINTS: DIFFICULTY: False I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.03- 08.03 TOPICS: AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Customer 32. The elaboration likelihood model and the expectancy-value model are the most famous examples of dual process models of persuasion. a. True b. False POINTS: False I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.04- 08.04 TOPICS: AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion 33. The elaboration likelihood model emphasizes that there is one route to persuasion. a. True b. False POINTS: False I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.04- 08.04 TOPICS: AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion 34. Consumers must be motivated to follow the central route to persuasion. a. True b. False POINTS: DIFFICULTY: True I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.04- 08.04 TOPICS: AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion 35. The central route to persuasion requires very little thinking. a. True b. False POINTS: False I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.04- 08.04 TOPICS: AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion 36. The heuristic route to persuasion requires very little thinking. a. True b. False POINTS: True I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.04- 08.04 TOPICS: AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion 37. The systematic route and the central route are synonymous. a. True b. False POINTS: DIFFICULTY: True I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.04- 08.04 TOPICS: AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion 38. In the heuristic/systematic model of persuasion, if the two routes of persuasion point to opposite conclusions, the heuristic route overrules the systematic route to persuasion. a. True b. False POINTS: DIFFICULTY: False I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.04- 08.04 TOPICS: AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion 39. When involvement is high and when the consumer has the time and knowledge required to think about the message, consumers are likely to follow the systematic route to persuasion. a. True b. False POINTS: DIFFICULTY: True I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.04- 08.04 TOPICS: AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion 40. In the heuristic/systematic model of persuasion, if a person follows the heuristic route but then is not confident that their attitude is correct, they think more carefully using the systematic route. a. True b. False POINTS: DIFFICULTY: True I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.04- 08.04 TOPICS: AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion 41. According to your reading, most charities these days do not embrace or engage marketing principles of persuasion. a. True b. False POINTS: False I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.04- 08.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Ethical and Legal Understanding and Reasoning Abilities AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Knowledge 42. Sally just bought a car. Since then she has avoided going by car lots that sell other cars she had considered, and she avoids reading the car advertisements. Sally has nondirectional motivation. a. True b. False POINTS: False 1 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.15.08.05- 08.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 43. Directional motivation is also known as wishful thinking. a. True b. False POINTS: True 1 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.15.08.05- 08.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 44. Two-sided messages that discuss the pros and cons of an advertised product are most effective for knowledgeable consumers. a. True b. False POINTS: DIFFICULTY: True 1 Moderate LEARNING OBJECTIVES: COBE.KARD.15.08.05- 08.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Knowledge 45. Expert sources are more effective when the message is simple, but attractive sources are more effective when the message is complex. a. True b. False POINTS: DIFFICULTY: False I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.05- 08.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Knowledge 46. Emotional messages are most effective when consumers are unlikely to think carefully. a. True b. False POINTS: True I DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.05- 08.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Knowledge 47. Persuasion tends to be most effective when the likelihood of receiving and comprehending a message and the tendency to counterargue are both high. a. True b. False POINTS: DIFFICULTY: False I Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.05- 08.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Knowledge 48. Which of the following statements about beliefs is false? a. Beliefs are evaluative judgments or ratings about product attributes and/or benefits. b. Beliefs can capture consumers' assessments about a specific relationship between a brand and an attribute or benefit. c. "Mary's eyes are very blue" is an example of a belief. d. Beliefs can entail assessments of likelihood or probability. e. Beliefs can serve as the basis for attitudes. a POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.08.01- 08.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 49. Which of the following is not a belief? a. Starbucks coffee is very strong. b. Tim's eyes are a unique shade of blue. c. John's cooking is really terrific. d. Taco Bell has a small menu. e. All of the above are beliefs. c POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.08.01- 08.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 50. Which of the following is not a major type of product attribute? a. Consumption attributes b. Search attributes c. Credence attributes d. Experience attributes e. All of the above are major types of product attributes. POINTS: DIFFICULTY: a 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.01- 08.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 51. are attributes that can be judged or rated by examining a product without necessary using or buying it. a. Consumption attributes b. Search attributes c. Credence attributes d. Experience attributes e. Information attributes b POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.01- 08.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 52. are attributes that can be judged or rated only by using the product. a. Consumption attributes b. Search attributes c. Credence attributes d. Experience attributes e. Information attributes d POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.01- 08.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 53. Mary is grocery shopping. She sees a display for a new type of garlic-flavored cracker with free samples of the product sitting on a stand. Interested in the product, Mary samples the cracker. She likes the garlicky taste and crunch. Mary is experiencing what type of product attribute? a. Consumption attributes b. Search attributes c. Credence attributes d. Experience attributes e. Information attributes d POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.08.01- 08.01 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 54. Which of the following is not a major type of belief? a. Descriptive beliefs b. Informational beliefs c. Inferential beliefs d. Expectancy beliefs e. All of the above are major types of beliefs. POINTS: DIFFICULTY: d 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 55. A is an assumption and/or conclusion that goes beyond the given information. a. subliminal perception b. inference c. projection d. heuristic e. None of the above is correct. b POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 56. A is a belief based on direct experience with a product. a. descriptive belief b. credence belief c. projection belief d. informational belief e. inferential belief a POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 57. A is a belief based on indirect experience based on what other people tell us. a. descriptive belief b. credence belief c. projection belief d. informational belief e. inferential belief d POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 58. Mark believes that the calculus class he is goiug to have to take next semester is going to be extremely difficult because all of his roommates have taken it and have told him that the class is very difficult. Mark has developed what type of belief? a. Descriptive belief b. Credence belief c. Projection belief d. Informational belief e. Inferential belief d POINTS: 2 DIFFICULTY: Challengiug LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thiu- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thiukiug Skills CB&C Model Customer Bloom's: Comprehension 59. Bill is in the market for a new oven for his horne. He compares several models at the store. He concludes that the new Electrolux Oven must be the highest quality oven on the market siuce it is the most expensive. Bill has developed what type of belief? a. Descriptive belief b. Credence belief c. Projection belief d. Informational belief e. Inferential belief e POINTS: 2 DIFFICULTY: Challengiug LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thiu- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thiukiug Skills CB&C Model Customer Bloom's: Comprehension 60. Mary is extremely pretty, but most people think she is also very kind, and funny, and smart; people just seem to like her. Mary may be the fortunate recipient of what type of effect based on inferential belief? a. Just-noticeable-difference effect b. Positive association effect c. Expectancy-value effect d. Halo effect e. Devil effect d POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 61. Which of the following statements about attitudes is false? a. An attitude is an evaluative judgment. b. Attitudes have extremity (weak-strong) and direction (positive-negative) dimensions. c. Attitudes influence behavior; behavior does not influence attitudes. d. Attitudes include affective, cognitive, and behavioral components. e. Strong attitudes usually have high evaluative-cognitive consistency. c POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 62. Which model suggests that attitudes are not always formed strictly from beliefs? a. The theory of reasoned action b. Information integration theory c. Zanna and Rempel's model d. The expectancy-value model e. All of the above models suggest attitudes are always formed from beliefs. c POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 63. According to your featured reading on measuring attitudes and beliefs, what kind of question is the following? "I like spicy salsa." Disagree 1 2 3 4 5 6 Agree a. Likert scale question measuring an attitude b. Likert scale question measuring a belief c. Open-ended question measuring an attitude d. Semantic differential question measuring a belief e. Semantic differential question measuring an attitude a POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Research Bloom's: Comprehension 64. Beliefs and attitudes can both be measured on , which are bipolar adjective scales. a. Iikert scales b. semantic differential scales c. open-ended scales d. dichotomous scales e. projective scales b POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Business Knowledge and Analytic Skills AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Research Bloom's: Knowledge 65. refers to the personal relevance or importance of an issue or situation. a. An attitude b. An inferential belief c. Involvement d. A credence attribute e. A informational belief c POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 66. Kelly cooks gourmet meals regularly. She really enjoys this form of relaxation so she is always interested in new cooking-related products. Kelly has: a. situational involvement b. fundamental involvement c. enduring involvement d. temporal involvement e. proximal involvement c POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.08.02- 08.02 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 67. Consider the equation presented in your readings for the theory of reasoned action: A7 be. In this equation, what does the term b refer to? a. The belief that the product has a given attribute b. The basic attitude c. The evaluation of each attribute d. The importance weight of each attribute e. None of the above is correct. POINTS: DIFFICULTY: a 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.03- 08.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge Amtudes D.lids Subjective Norms Punha e 68. L---------------------------...J'llhis. figuw wpresellls the themyofteasored action Vlha.tsli:p is missirc from fre ll'Odel? a.. Complian:e b.Im>11ion c. Motivation d.Imtence e. K=.vledge .WSWER: POINTS: DIFFICULTY: b 2 Mcdemte LEARNING OBJECTIVE:X COBE.KARD.I5D8.03-08.03 N.MIONM. ST.AND.ARDS: Un..d S ,...,- BUSPROG:Reflective Thin- BUS PROG: Analytic STATE ST.AND.ARDS: TOPICS: KEYWORDS: Un..dSt...s -NONE-DISC: hldivW.a!Dynamics -Inlividuali)ynamics AACSB Reflective '1'11WkSlcills CB&C Model Customer Blooms: Kllo.vledge fB. Considerfre equalionpresemd inycurteadll\gs forthe imOnna.tionin tationfreoey: A=?\&.. Inthis equ.a.ticm, what does the tenn refer to? a.. Thebelief that fre ptoductlw a.givena.ttribu b. Thebasic attitude c. The evalua.tionofeacha.ttnbu d. The importance weiglt ofeacha.tb::lbute e. None of the above is comet. .WSWER: POINTS: DIFFICULTY: c 2 Mcdemte LEARNING OBJECTIVE:X COBE.KARD.I5D8.03-08.03 N.MIONM. ST.AND.ARDS: Un..d S ,...,- BUSPROG:Reflective Thin- BUS PROG: Analytic STATE ST.AND.ARDS: TOPICS: KEYWORDS: Un..dSt...s -NONE-DISC: hldivW.a!Dynamics -Inlividuali)ynamics AACSB Reflective '1'11WkSlcills CB&C Model Customer Blooms: Kllo.vledge 70. Information integration theory suggests that beliefs are combined to form attitudes. a. additively b. multiplicatively c. using a weighted average d. randomly e. by power of elimination POINTS: DIFFICULTY: c 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.03- 08.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 71. Which of the following statement is true? a. Information integration theory is a more specific version of the theory of reasoned action. b. The theory of reasoned action uses a weighted average model to estimate a person's attitude. c. For most consumer goods and services beliefs are combined using an additive rule. d. Information integration theory suggests that "less is better." e. With information integration theory, adding attributes guarantees higher overall attitudes. d POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.08.03- 08.03 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 72. Which of following statements about dual-process models of persuasion is false? a. The elaboration likelihood model is the most famous example of a dual-process model of persuasion. b. The elaboration likelihood model suggests there is one primary route to persuasion and a second route for counterarguing. c. The peripheral route is considered a low involvement route. d. The systematic route is considered a high involvement route. e. The systematic route and the central routes are synonymous. b POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.08.04- 08.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: NOTES: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Comprehension 73. Three different university students are exposed to a television advertisement for a new Apple computer. The advertisement contains detailed information about the computer, along with a catchy jingle: *Mary is currently in the market for a new computer, as her roommate spilled coffee on her old one. Mary is studying at her desk for an exam as the advertisement plays on the screen in the background. *Terri is working out at the recreation center and is watching television as she exercises. The ad appears on the channel she is watching. She bought a new PC last semester. *Chris is sitting in the campus computer support office when the advertisement appears on the portable TV in the office. He is watching television to pass the time and is enjoying the break from studying. Chris is very interested in computers because he is a computer science major and interns in the computer support office 5 hours a week. According to the elaboration likelihood model of persuasion, which of the students would most likely be persuaded by the ad through the central route to persuasion? a. Mary b. Terri c. Chris d. None of them would be persuaded through the central route. e. All of them would be persuaded through the central route. c POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.08.04- 08.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - BUSPROG: Analytic- DISC: Individual Dynamics -Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Comprehension 74. According to the elaboration likelihood model of persuasion, when will a celebrity endorser serve as a peripheral cue? a. When motivation to elaborate is low and ability to elaborate is low b. When motivation to elaborate is high but ability to elaborate is low c. When motivation to elaborate is low but ability to elaborate is high d. All of the above are correct. e. Never- a celebrity endorser can only be a central cue d POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.08.04- 08.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Comprehension 75. Consider the elaboration likelihood model and fill in the blanks: "When motivation or is low, a person will follow the route to persuasion." a. opportunity; central b. opportunity; peripheral c. emotion; cognitive d. ability; central e. None of the above is correct. POINTS: DIFFICULTY: e 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.04- 08.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Knowledge 76. Consider the heuristic/systematic model of persuasion and fill in the blanks: "When is high and when consumers are able to think carefully about a persuasive message, consumers will follow route to persuasion." a. opportunity; central b. involvement; systematic c. motivation; heuristic d. ability; central e. ability; systematic POINTS: DIFFICULTY: b 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.04- 08.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Knowledge 77. Consider the statements, "the majority is usually correct" and "you get what you pay for." These are examples of: a. inferential beliefs b. heuristics c. central route attitudes d. inferences e. subjective norms b POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.08.04- 08.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 78. Torn is in the market for a new oven for his horne. He compares several models at the store. Using the price/quality heuristic (high price is gauge for high quality), he concludes that the new Electrolux Oven is the best choice since it is the most expensive oven on the market. However, Torn knows nothing about this brand and so he is not confident that he is making the right choice. According to the heuristic/systematic model, what should Torn do? a. Torn will go with his decision based on the price/quality heuristic he employed. b. Torn will allow central route processing to correct his potential error in judgment. c. Torn will engage additional heuristics and see if that changes his thinking. d. Torn will search for additional peripheral cues to make him more confident. e. Torn will engage in the systematic route and think more carefully about this decision. e POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.08.04- 08.04 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Comprehension 79. Which of the following is not an important parameter of judgment? a. Task demands b. Cognitive resources c. Perceived relevance of information d. Directional and nondirectional motivation e. All of the above are important parameters of judgement. POINTS: DIFFICULTY: e 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.05- 08.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 80. The parameter of judgment refers to a preference to acquire and carefully think about all judgment-relevant information, regardless of the direction or implications of that information. a. directional motivation b. cognitive resources c. perceived relevance of information d. nondirectional motivation e. subjective motivation d POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.05- 08.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer Bloom's: Knowledge 81. Which of the following statements about strategies for changing attitudes is false? a. The effectiveness of a source in persuasive communication should be attractive, regardless of the situation. b. Expert sources are more effective when the message is complex, but attractive sources are more effective when the message is simple. c. Emotional messages are useful when the consumer is unlikely to think carefully. d. Two-sided messages are more effective when consumers are knowledgeable. e. When the consumer is likely to think carefully about the message factual appeals are useful. a POINTS: 2 DIFFICULTY: Challenging LEARNING OBJECTIVES: COBE.KARD.l5.08.05- 08.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Comprehension 82. Consider the equation presented in your readings: AR(l-CA). In this equation, what does the term CA refer to? a. Counterarguing b. Critical Attitude c. Credence Attribute d. Credible Attitude e. Consumption Attribute POINTS: DIFFICULTY: a 2 Moderate LEARNING OBJECTIVES: COBE.KARD.l5.08.05- 08.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Knowledge 83. Consider the equation presented in your readings: AR(l-CA). In this equation, what does the term A refer to? a. Arguing b. Aptitude c. Attitude d. Attribute e. Source Attractiveness c POINTS: 2 DIFFICULTY: Easy LEARNING OBJECTIVES: COBE.KARD.l5.08.05- 08.05 NATIONAL STANDARDS: United States- BUSPROG: Reflective Thin- BUSPROG: Analytic STATE STANDARDS: TOPICS: KEYWORDS: United States - NONE - DISC: Individual Dynamics - Individual Dynamics AACSB Reflective Thinking Skills CB&C Model Customer CB&C Model Promotion Bloom's: Knowledge 84. Describe the three main categories of product attributes and provide an example for each. POINTS: Search attributes are attributes that can be judged or rated simply by examining a product without necessarily buying it. Brand name, price, and appearance-related attributes (e.g., design and color) are good examples of search attributes. 85. What is the main difference between beliefs and attitudes? 86. Define the major types of beliefs. 87. Describe Zanna and Rempel's concept of the reciprocal relationship between attitude and their bases. 88. Describe how a man's level of involvement with his car would affect how he is influenced by marketing stimuli. Provide two strategic recommendations for a marketer trying to reach a segment of men who would be considered "low involvement" consumers in terms of their cars. 89. Tina is trying to decide what internship/job to accept for the summer. She has three options. She sits down and lists all of the important attributes that are essential to her for a fulfilling/good summer experience. Next, she assigns an evaluation rating to each attribute (higher numberbetter or more important). Finally, she evaluates each job according to each attribute (higher numbermore likely the job has the attribute in question). Her evaluation is shown on the table below. Attribute: Evaluation: Beliefs/Judgments: Job I Job 2 Job 3 Friendly co-workers 5 9 3 7 Salary 4 3 7 4 Facility Attractiveness I 3 5 3 Flexible working hours 2 I 8 7 Using the simple Theory of Reasoned Action, calculate the attitude for each potential job. Indicate which is the MOST attractive alternative for Tina? 90. How can "less be better?" 91. From an Elaboration Likelihood Model of Persuasion perspective, briefly describe the multiple ways in which people are persuaded and the major determinant(s)/influence(s) of that process. 92. What are the five important parameters of judgment? 93. When are factual arguments likely to be important? When are emotional arguments likely to be important?