EE___Netflix_Market_Dominance.
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EE___Netflix_Market_Dominance.Table of Contents Cover Page 1 Table of Contents 2 Abstract 3 1.0 Introduction 4 1.1 Background Information 4 1.2 Research Question 5 1.3 Methodology 5 1.4 Founda ... tion of tools 6 2.0 Main Findings 7 2.1 Netflix Market Share 7 2.1.1 Australia 7 2.1.2 United States 8 2.2 Netflix Marketing Techniques 8 2.2.1 From the commencement of Netflix 8 3.0 Marketing Mix – the 4 P’s 12 3.1.1 Product 12 3.1.2 Product Suggestions13 3.2.1 Pricing 14 3.2.2 Pricing Suggestions 16 3.3.1 Place16 3.4.1 Promotion 17 3.4.2 Promotion suggestions 18 4.0 SWOT Analysis 19 4.1 Analysis 21 5.0 PESTLE Analysis 22 5.1 Political 22 5.2 Economical 22 5.3 Social 22 5.4 Technological 23 5.5 Legal 23 5.6 Environmental 23 6.0 Conclusion 24 7.0 Citation 26 [Show More]
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