ESOC 302 Book Review of Titus Ray Round the clock: How a 24×7 digital marketplace is transforming business.

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Academic book review of the Titus Ray's Round the clock: How a 24×7 digital marketplace is transforming business. The book Round the clock: How a 24×7 digital marketplace is transforming business b... y Ray Titus explores the power of digital technologies and platforms in modern businesses and specifically the digital marketplace. The objective of the book is to help businesses to understand the value of digital markets and leverage their digital value proposition to drive their businesses and adapt to rapidly changing markets. The author is able to do this by examining the virtual marketplace, virtual sellers and virtual buyers by considering personal anecdotes and real life examples as well as information from different studies and academic sources. [Show More]

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