English Literature > QUESTIONS & ANSWERS > MSCH-C207 Final Exam Questions and Answers Already Graded A (All)
audience fragmentation ✔✔the process of dividing audience members into segments based on background and lifestyle in order to send them messages targeted to their specific characteristics mass p ... roduction process ✔✔the industrial process that creates the potential for reaching millions, even billions, of diverse, anonymous people at around the same time industrial nature ✔✔the aspect of industrialized- or mass production- processes involved in creating the message material that distinguishes mass communication from other forms of communication. This industrial process creates the potential for reaching billions of diverse, anonymous people simultaneously communication ✔✔refers to people interacting in ways that at least one of the parties involved understands as messages messages ✔✔collections of symbols (words, signs) that appear purposely organized to those sending or receiving them interpersonal communication ✔✔a form of communication that involves two or three individuals signaling to each other using their voices, facial and hand gestures, and other signs (even clothes) to convey meaning mediated interpersonal communication ✔✔a specialized type of interpersonal communication that is assisted by a device, such as a pen or pencil, computer, or phone medium ✔✔part of a technical system that helps in the transmission, distribution, or reception of the messages [Show More]
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