Accounting and Financial Management Assignment University of Brighton IB801P | Rated A+ | 40 Pages

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Mulberry: Strategic-Performance-Appraisal Report Date: 22nd September-2019 Produced-by: Bright-Executive-Recruitment-Ltd3 Contents Executive-Summary.................................................. ............................................................... 4 Analysis ................................................................................................................................ 6 Context: External-Profile.................................................................................................... 6 Context: Internal-Profile..................................................................................................... 8 SWOT-Analysis.............................................................................................................. 9 Overview ......................................................................................................................... 10 Ratios.............................................................................................................................. 12 Performance and Profitability ....................................................................................... 12 Liquidity ....................................................................................................................... 14 Solvency ...................................................................................................................... 15 Investment ................................................................................................................... 16 Evaluation ....................................................................................................................... 17 Conclusion.......................................................................................................................... 18 References ......................................................................................................................... 19 Appendices......................................................................................................................... 22 Appendix 1. Global Luxury Goods Sales Channels ......................................................... 22 Appendix 2. Mulberry Plc and Burberry Plc Financial Statements Summary ................... 23 Appendix 3. Performance Ratios Calculations................................................................. 24 Appendix 4. Liquidity and Solvency Ratio Calculations.................................................... 25 Appendix 5. Investment Ratio Calculations...................................................................... 264 Executive-Summary The executive summary should be read in conjunction with the remainder of the report. Mulberry Group Plc is a luxury British lifestyle brand with a strong heritage in leather goods. The company undertakes two operating divisions, the Retail business and the Design business (London-Stock-Exchange, 2019) and operates in 125 stores worldwide. Mulberry has a small share in a highly competitive luxury brand market. Burberry Plc is one its largest competitors (Figure-1) [Show More]

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