CB9 (Consumer Behaviour), 9th Edition by Babin, Barry, Harris | TEST BANK

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Test Bank for CB9, 9th Edition, 9e by Barry J. Babin, Eric Harris TEST BANK ISBN-13: 9780357518205 FULL CHAPTERS INCLUDED Chapter 1: What Is CB and Why Should I Care? 1-1: Consumption and Cons ... umer Behavior 1-2: The Ways in Which Consumers Are Treated 1-3: The CB Field’s Role in Business, Society, and for Consumers 1-4: Different Approaches to Studying Consumer Behavior 1-5: Consumer Behavior Is Dynamic Chapter 2: Value and the Consumer Behavior Framework 2-1: The Consumer Value Frame­work and Its Components 2-2: Value and Its Two Basic Types 2-3: Marketing Strategy and Consumer Value 2-4: Market Characteristics: Market Segments and Product Differentiation 2-5: Analyzing Markets with Perceptual Maps 2-6: Value Today and Tomorrow-Customer Lifetime Value Cases Chapter 3: Consumer Learning Starts Here: Perception 3-1: Defining Learning and Perception 3-2: Consumer Perception Process 3-3: Applying the JND Concept 3-4: Implicit and Explicit Memory 3-5: The Difference between Intentional and Unintentional Learning 3-6: Become Acquainted with the Concepts of Nudge Marketing Chapter 4: Comprehension, ­Memory, and Cognitive Learning 4-1: What Influences Comprehension? 4-2: Multiple Store Theory of Acquiring, Storing, and Using Knowledge 4-3: Making Associations with Meaning as a Key Way to Learn 4-4: Associative Networks and Consumer Knowledge 4-5: Product and Brand Schemas Chapter 5: Motivation and Emotion: Driving Consumer Behavior 5-1: What Drives Human Behavior? 5-2: General Hierarchy of Motivation 5-3: Consumer Emotions and Value 5.4: Measuring Emotion 5-5: Differences in Emotional Behavior 5-6: Emotion, Meaning, and Schema-Based Affect Chapter 6: Personality, Lifestyles, and the Self-Concept 6-1: Personality and Consumer Behavior 6-2: Major Traits Examined in Consumer Research 6-3: Consumer Lifestyles, Psychographics, and Demographics 6-4: The Role of Self-Concept in Consumer Behavior 6-5: Self-Congruency Theory and Consumer Behavior Chapter 7: Attitudes and Attitude Change 7-1: Attitudes and Attitude Components 7-2: Functions of Attitudes 7-3: Hierarchy of Effects 7-4: Consumer Attitude Models 7-5: Attitude Change Theories and Persuasion 7-6: Message and Source Effects and Persuasion Cases Chapter 8: Group and Interpersonal Influence 8-1: Reference Groups 8-2: Social Power 8-3: Reference Group Influence 8-4: Social Media’s Role in Group and Interpersonal Influence 8-5: Word-of-Mouth and Consumer Behavior 8-6: Household Decision Making and Consumer Behavior Chapter 9: Consumer Culture 9-1: Culture and Meaning are Inseparable 9-2: Using Core Societal Values 9-3: How is Culture Learned? 9-4: Fundamental Elements of Communication 9-5: Emerging Cultures Chapter 10: Microcultures 10-1: Microculture and Consumer Behavior 10-2: Major United States Microcultures 10-3: Microculture is not Uniquely American 10-4: Demographic Analysis 10-5: Major Cultural and Demographic Trends Cases Chapter 11: Consumers in Situations 11-1: Value in Situations? 11-2: Time and Consumer Behavior 11-3: Place Shapes Shopping Activities 11-4: Impulsive Shopping and Consumption 11-5: Places Have Atmospheres 11-6: Antecedent Conditions Chapter 12: Decision Making I: Need Recognition and Search 12-1: Consumer Decision Making 12-2: Decision-Making Perspectives 12-3: Decision-Making Approaches 12-4: Need Recognition, Internal Search, and the Consideration Set 12-5: External Search Chapter 13: Decision Making II: Alternative Evaluation and Choice 13-1: Evaluation of Alternatives: Criteria 13-2: Value and Alternative Evaluation 13-3: Product Categorization and Criteria Selection 13-4: Consumer Choice: Decision Rules Cases Chapter 14: Consumption to Satisfaction 14-1: Consumption, Value, and Satisfaction 14-2: Value and Satisfaction 14-3: Other Post-Consumption Reactions 14-4: Theories of Post-Consumption Reactions 14-5: Consumer Satisfaction/Dissatisfaction Measurement Issues 14-6: Disposing of Refuse Chapter 15: Beyond Consumer Relationships 15-1: Outcomes of Consumption 15-2: Complaining and Spreading Wom 15-3: Switching Behavior 15-4: Consumer Loyalty 15-5: Link the Concept of Consumer Co-Creation of Value to Consumption Outcomes Chapter 16: Consumer and Marketing Misbehavior 16-1: Consumer Misbehavior and Exchange 16-2: Distinguish Consumer Misbehavior from Problem Behavior 16-3: Marketing Ethics and Misbehavior 16-4: Corporate Social Responsibility 16-5: Regulation of Marketing Activities 16-6: Public Criticism of Marketing [Show More]

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