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Direct, Digital & Data-Driven Marketing, 5th Edition by Lisa Spiller TEST BANK
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Test Bank for Direct, Digital & Data-Driven Marketing, 5th Edition, 5e by Lisa Spiller TEST BANK ISBN-13: 9781529708172 Full chapters included Part 1: Build, Develop, and Measure Direct Marketi... ng Strategies Chapter 1: Processes and Applications of Direct Marketing Chapter 2: Database Marketing and Customer Relationship Management Chapter 3: Lists and Market Segments Chapter 4: Marketing Analytics: Testing and Measurement Part 2: Create and Place Direct Marketing Campaigns Chapter 5: The Offer Chapter 6: Message Strategies Chapter 7: Print Media Chapter 8: Television, Radio, and Digital Video Chapter 9: Mobile, Text, and Telephone Chapter 10: Digital and Social Media Part 3: Serve and Adapt to Customers and Markets Chapter 11: Business-to-Business (B2B) Chapter 12: Fulfillment and Customer Service Chapter 13: Environmental, Ethical, and Legal Issues Chapter 14: International Direct Marketing Part 4: Applications, Examples, and Careers in Direct Marketing Comprehensive Cases [Show More]
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