Chapter 1 Historical Perspective of the Fashion Industry
Fashion Industry Development Correct Answer: 1789-1890: Mechanization of Production
1890-1950: Growth of the Ready-to-Wear Industry
1950-1980: Diversificati
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Chapter 1 Historical Perspective of the Fashion Industry
Fashion Industry Development Correct Answer: 1789-1890: Mechanization of Production
1890-1950: Growth of the Ready-to-Wear Industry
1950-1980: Diversification and Incorporation
1980-1995: Imports and Quick Response
1995-2005: Supply Chain Management and Globalization
2005-Present: Fast Fashion, E-Commerce, and CSR
What is Fashion? Correct Answer: Fashion is a broad term and is a style of consumer product that is perceived to be socially appropriate for time and situation
Fashion is evolutionary and not revolutionary in its development, understanding the history of fashion enables researchers to predict the prevailing style
Fashion Industry Correct Answer: In fashion history, we usually relate the prevailing style in our era to a prominent ruler and not to a specific designer or company
Not until the rise of the middle class during the industrial revolution do we see the influence of technology and need for ready-to-wear (RTW) fashion
1789-1890: Mechanization of Production Correct Answer: The need for plenty of fabric that could be produced quickly and the means to sew it quickly was achieved by the following inventions:
- spinning machine (1764)
- power loom (1785-87)
- cotton gin (1794)
- sewing machine (1832, 1845, 1846)
The demand for mass-produced apparel was achieved by an expanding number of middle-class consumers who wanted good-quality apparel at reasonable prices
1890-1950: Growth of the Ready-to-Wear Industry Correct Answer: Immigrant workers spurred the growth of the mass production of apparel often working in poor conditions or "sweatshops"
Fashion magazines, such as Vogue (1892), provided consumers with up-to-date fashion information and helped spur the desire for new fashions
First shopping mall opens in 1922
1950-1980: Diversification and Incorporation Correct Answer: Mass fashion, casual clothing, and sportswear were expanding segments of the fashion industry
Textile industry grew as new synthetic fibers were introduced and influenced fashion
1980-1995: Imports and Quick Response Correct Answer: Rising labor costs in the US causes companies to begin seeking cheaper labor particularly Southeast Asia
Increase in vertical integ
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