Marketing > TEST BANKS > Marketing Real People, Real Choices, 11th Edition by Solomon, Marshall, Stuart TEST BANK (All)
Marketing Real People, Real Choices, 11th Edition by Solomon, Marshall, Stuart TEST BANK
Document Content and Description Below
Test Bank for Marketing Real People, Real Choices, 11th Edition, 11e by Michael R. Solomon,Greg W. Marshall,Elnora W. Stuart TEST BANK ISBN-13: 9780136827757 Fukk chapters included PART 1: UN... DERSTAND THE VALUE PROPOSITION 1. Welcome to the World of Marketing: Create and Deliver Value 2. Global, Ethical, and Sustainable Marketing 3. Strategic Market Planning Chapter 3 Supplement: Build a Marketing Plan PART 2 : DETERMINE THE VALUE PROPOSITIONS DIFFERENT CUSTOMERS WANT 4. Market Research 5. Marketing Analytics: Welcome to the Era of Data-Driven Insights! 6. Understand Consumer and Business Markets 7. Segmentation, Target Marketing, and Positioning PART 3 : DEVELOP THE VALUE PROPOSITION FOR THE CUSTOMER 8. Product I: Innovation and New Product Development 9. Product II: Product Strategy, Branding, and Product Management 10. Price: What Is the Value Proposition Worth? Chapter 10 Supplement: Marketing Math PART 4 : DELIVER AND COMMUNICATE THE VALUE PROPOSITION 11. Deliver the Goods: Determine the Distribution Strategy 12. Customer Experience 13. Promotion I: Planning and Advertising 14. Promotion II: Social Media Platforms and Other Promotion Elements [Show More]
Last updated: 2 months ago
Preview 10 out of 552 pages
Loading document previews ...
Buy this document to get the full access instantly
Instant Download Access after purchase
Buy NowInstant download
We Accept:
Reviews( 0 )
$26.00
Can't find what you want? Try our AI powered Search
Document information
Connected school, study & course
About the document
Uploaded On
Oct 20, 2022
Number of pages
552
Written in
Additional information
This document has been written for:
Uploaded
Oct 20, 2022
Downloads
0
Views
211
