A restaurant with their own microbrewery and sporting events playing on TVs around the building is an example of:
Cost Leadership
Focused Strategy
Differentiation Strategy
Switching Costs - ANSWER Focused Strategy, b
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A restaurant with their own microbrewery and sporting events playing on TVs around the building is an example of:
Cost Leadership
Focused Strategy
Differentiation Strategy
Switching Costs - ANSWER Focused Strategy, becaused they are focused in an area (microbrewery/sports bar) instead of trying to differentiate themselves from everybody else
How is a customer relationship management system considered cross-functional? - ANSWER Marketing uses it to gain new customers, sales uses it to work with existing customers, and customer service uses it to maintain relationships after the sale.
A payroll system is an example of:
Horizontal marketing software
Operating system software
Utility software
Vertical market software - ANSWER Vertical market software, because its a specialized piece of software. Payroll systems is the vertical market. Horizontal would be an application that does a lot of different things.
What are two characteristics of open source software?
Compatible with many types of hardware
Optimized for horizontal market software
Protects against viruses and spyware
Free to view and modify to source - ANSWER Compatible with many types of hardware and
Free to view and modify source code
Match terms on the right with the definitions on the left; a term may be used multiple times or not at all.
Connecting devices within the same building. HTTP
Connecting personal devices within one room. Bluetooth
Audio or video calls. LAN
Web browser downloading pages from a server. VoIP - ANSWER Connecting devices within the same building is LAN
Connecting personal devices within one room is bluetooth
Audio or video calls is VoIP
Web browser downloading pages from a server is HTTP
Personalization in marketing is a key ecommerce process that:
Allows for analysis of industry trends and individual transaction
Encourages collaboration among department within the same company
Sets up data mart to restrict confidential information using role based permissions
Tracks individual customers and creates profiles to adjusts to unique customer needs - ANSWER Tracks individual customers and creates profile to adjust tp unique customer needs
A business that focuses on selling holiday decorations would need to pay closest attention to which of the following whenuilding their technical infrastructure:
Reliability
Scalability
Interoperability
Sustainability - ANSWER Scalability, aka can I add to it easily to be able to handle those spikes and not crash
Offshoring the development of a financial reporting system is most likely to run into problems with:
Government regulations
Scalability issues
Reliability issues
Language barriers - ANSWER Language barriers.
What artificial intelligence technology could be used to automatically determine the optimal timing of a network of 100 traffic lights in a major city?
Genetic algorithm
Fuzzy logic
Geographic information system
Optimization analysis - ANSWER Optimization analysis- tries all different ways to solve a problem to find the best one.
A data warehouse is considered:
An operational database
An online database
An internal database
An analytical database - ANSWER An analytical database because we use the data to analyze and get information from.
A manufacturing company provides limited access to certain components of their own internal network to their suppliers to monitor inventory levels and quality issues. This is an example of:
An intranet
An extranet
An open system
An application service provider - ANSWER An extranet, because it goes externally.
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