Communication > EXAM > CMN 170V Final| Spring 2022| QUESTIONS WITH COMPLETE SOLUTIONS (All)
What are the characteristics of digitalization? Correct Answer: -Digital footprint -Timeless Time -Death of Distance -Poly-directionality -Network structure -Network externalities -Economie ... s of scale -Media richness selection -Exposure selection -Algorithmification: A.I What is the digital footprint? Correct Answer: -Storage and computation convergence -Examples: Google location tracker, video of amazing mind reader who was able to find out private information about people through the internet, recording everything, justdelete.me What is timeless time? Correct Answer: •The social practice that aims at negating sequence to install ourselves in perennial simultaneity and simultaneous ubiquity •Technology allows you to have a real time communication with someone like through a chat or asynchronous communication (like a forum post) •Timeless time refers to the fact that the combination of synchronous and asynchronous information processing allows to negate sequences What is the death of distance? Correct Answer: •You can communicate with anyone around the world, distance is no longer a factor What is poly-directionality? Correct Answer: -From one to one: telephone, letter -From one to many: radio, TV -From man to one: election, applause -From many to many: meetings What is network structure? Correct Answer: •The Internet and World Wide Web are NOT the same, even though they are often used interchangeably •Social Network Analysis DOES NOT exclusively applies to online networks like Facebook. Social network analysis applies to all kinds of social networks, also offline, for example when you think about with whom to go to the movies •There is a small average path length In regards to network structure, who is the father of the world wide web? Correct Answer: Tim Berners-Lee In regards to network structure, what is homophily? Correct Answer: Love of the like, like friendship by race or political blogs [Show More]
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