Business Analytics

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H‌‍‌‌‍‌‍‍‌‌‌‍‌‍‍‌‍‍‍aving just started your new job at HKTVmall as a business analyst in the promotion division, you are asked to model the relationships between ... customer/product related features and customer's responding behavior after they receive a coupon via online promotion. Please expl‌‍‌‌‍‌‍‍‌‌‌‍‌‍‍‌‍‍‍ain your approach to address this problem from a data analytical perspective. (Hints: define the target variable with as little ambiguity as possible; for this problem, what would be an instance/example and what features are relevant; describe the data analytical process‌‍‌‌‍‌‍‍‌‌‌‍‌‍‍‌‍‍‍) [Show More]

Last updated: 3 years ago

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