Marketing 20th Edition by William Pride and Ferrell TEST BANK

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Test Bank for Marketing 2020, 20th Edition, 20e by William M. Pride, O. C. Ferrell TEST BANK ISBN-13: 9780357033791 FULL CHAPTERS INCLUDED Chapter 1: An Overview of Strategic Marketing 1-1 Def... ining Marketing 1-2 Marketing Deals with Products, Distribution, Promotion, and Price 1-3 Marketing Creates Value 1-4 Marketing Occurs in a Dynamic Environment 1-5 Understanding the Marketing Concept 1-6 Customer Relationship Management 1-7 The Importance of Marketing in Our Global Economy Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 1.1: Apple Inc.: The Future of Retailing, Education, and Entertainment Case 1.2: TOMS: Purchase One and Give One Chapter 2: Planning, Implementing, and Evaluating Marketing Strategies 2-1 The Strategic Planning Process 2-2 Establishing Mission, Goals, and Strategies 2-3 Assessing Organizational Resources and Opportunities 2-4 Developing Marketing Objectives and Marketing Strategies 2-5 Managing Marketing Implementation 2-6 Evaluating Marketing Strategies 2-7 Creating the Marketing Plan Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 2.1: Inside Tesla's Strategy for Growth Case 2.2: Crayola's Colorful Marketing Strategy for the Digital Age Strategic Case 1: Amazonization of Whole Foods Part 2: Environmental Forces and Social and Ethical Responsibilities Chapter 3: The Marketing Environment 3-1 Examining and Responding to the Marketing Environment 3-2 Competitive Forces 3-3 Economic Forces 3-4 Political Forces 3-5 Legal and Regulatory Forces 3-6 Technological Forces 3-7 Sociocultural Forces Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 3.1: Apple vs. Samsung: Gloves Are Off Case 3.2: Dollar General Uses Buying Power to Target Markets Chapter 4: Social Responsibility and Ethics in Marketing 4-1 The Nature of Social Responsibility 4-2 Marketing Ethics 4-3 The Nature of Marketing Ethics 4-4 Improving Marketing Ethics 4-5 Incorporating Social Responsibility and Ethics into Strategic Planning Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 4.1: Cruising to Success: The Tale of New Belgium Brewing Case 4.2: Sseko Helps Women Get a Step Ahead Strategic Case 2: Not So Well: The Case of Wells Fargo Part 3: Marketing Research and Target Market Analysis Chapter 5: Marketing Research and Information Systems 5-1 The Importance of Marketing Research 5-2 Types of Research 5-3 The Marketing Research Process 5-4 Using Technology to Improve Marketing Information Gathering and Analysis 5-5 Issues in Marketing Research Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 5.1: Picture Perfect: How Instagram Uses Big Data Case 5.2: No Mystery Here: Why Market Force Is a Leading Market Research Firm Chapter 6: Target Markets: Segmentation and Evaluation 6-1 What Are Markets? 6-2 Target Market Selection Process 6-3 Step 1: Identify the Appropriate Targeting Strategy 6-4 Step 2: Determine Which Segmentation Variables to Use 6-5 Step 3: Develop Market Segment Profiles 6-6 Step 4: Evaluate Relevant Market Segments 6-7 Step 5: Select Specific Target Markets 6-8 Developing Sales Forecasts Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 6.1: How Nike Uses Targeting in the High-Stakes Race for Sales Case 6.2: Looking for a BFF? Umpqua Bank Can Help! Strategic Case 3: Uber Attempts to Make a Right Turn Part 4: Buying Behavior, Global Marketing, and Digital Marketing Chapter 7: Consumer Buying Behavior 7-1 Consumer Buying Decision Process 7-2 Types of Consumer Decision Making and Level of Involvement 7-3 Situational Influences on the Buying Decision Process 7-4 Psychological Influences on the Buying Decision Process 7-5 Social Influences on the Buying Decision Process 7-6 Consumer Misbehavior Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 7.1: How Ford Drives Future Innovation Case 7.2: Campbell's Soup Company Cooks Up New Marketing Chapter 8: Business Markets and Buying Behavior 8-1 Business Markets 8-2 Using the North American Industry Classification System to Identify and Assess Business Customer 8-3 Dimensions of Marketing to Business Customers 8-4 Business Buying Decisions 8-5 Reliance on the Internet and Other Technology Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 8.1: Will Apple Pay Pay Off for Retailers? Case 8.2: Salesforce.com Uses Dreamforce to Reach Business Customers Chapter 9: Reaching Global Markets 9-1 The Nature of Global Marketing Strategy 9-2 Environmental Forces in Global Markets 9-3 Regional Trade Alliances, Markets, and Agreements 9-4 Modes of Entry into International Markets 9-5 Global Organizational Structures 9-6 Customization versus Globalization of International Marketing Mixes Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 9.1: Alibaba and Global E-Commerce: Should Amazon Be Afraid? Case 9.2: Netflix Stream Becomes a Global River Chapter 10: Digital Marketing and Social Networking 10-1 Defining Digital Marketing 10-2 Growth and Benefits of Digital Marketing 10-3 Types of Consumer-Generated Marketing and Digital Media 10-4 Monitoring Digital Media Behaviors of Consumers 10-5 E-Marketing Strategy 10-6 Ethical and Legal Issues Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 10.1: Zappos Runs with Social Media Case 10.2: Dollar Shave Club Faces Sharp Competition Strategic Case 4: Need a Place to Stay? InterContinental Hotels Group Has One Just for You Part 5: Product Decisions Chapter 11: Product Concepts, Branding, and Packaging 11-1 What Is a Product? 11-2 Classifying Products 11-3 Product Line and Product Mix 11-4 Product Life Cycles and Marketing Strategies 11-5 Product Adoption Process 11-6 Branding 11-7 Packaging 11-8 Labeling Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 11.1: Impossible Foods Cooks Up Meatless Burgers in Silicon Valley Case 11.2: Hilton Worldwide Expands to New Brands and New Markets Chapter 12: Developing and Managing Products 12-1 Managing Existing Products 12-2 Developing New Products 12-3 Product Differentiation through Quality, Design, and Support Services 12-4 Product Positioning and Repositioning 12-5 Product Deletion 12-6 Organizing to Develop and Manage Products Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 12.1: Cutting Edge Quality: Cutco "Knives for Life" Case 12.2: Quesalupa! Crunchy and All That Cheese from Taco Bell Chapter 13: Services Marketing 13-1 The Growth and Importance of Services 13-2 Characteristics of Services 13-3 Developing and Managing Marketing Mixes for Services 13-4 Service Quality 13-5 Nonprofit Marketing Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 13.1: Mike Boyle's Services Are Not for Everyone Case 13.2: FedEx Courts Customers with Convenience, Not Just Speed Strategic Case 5: Nike Runs the Innovation Race Every Day Part 6: Distribution Decisions Chapter 14: Marketing Channels and Supply Chain Management 14-1 Foundations of the Supply Chain 14-2 The Role of Marketing Channels in Supply Chains 14-3 Intensity of Market Coverage 14-4 Strategic Issues in Marketing Channels 14-5 Logistics in Supply Chain Management 14-6 Legal Issues in Channel Management Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 14.1: The Cocoa Exchange's Sweet Spot in the Supply Chain Case 14.2: ADM: The Link from Farm to Table Chapter 15: Retailing, Direct Marketing, and Wholesaling 15-1 Retailing 15-2 Online Retailing 15-3 Brick-and-Mortar Retailers 15-4 Strategic Issues in Retailing 15-5 Direct Marketing, Direct Selling, and Vending 15-6 Wholesaling Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 15.1: Rebecca Minkoff's Cutting-Edge Retail Technology Case 15.2: Lowe's Taps Technology for Retailing Edge Strategic Case 6: Gelson's Markets-Where Superior Quality Meets Convenience Part 7: Promotion Decisions Chapter 16: Integrated Marketing Communications 16-1 The Nature of Integrated Marketing Communications 16-2 Promotion and the Communication Process 16-3 The Role and Objectives of Promotion 16-4 The Promotion Mix 16-5 Selecting Promotion Mix Factors 16-6 The Impact of Word-of-Mouth Communications on Promotion 16-7 Product Placement as Promotion 16-8 Criticisms and Defenses of Promotion Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 16.1: Napoletana: Taking a Bite at WOM Promotion Case 16.2: Picture Perfect: The Success of Product Placement Chapter 17: Advertising and Public Relations 17-1 The Nature and Types of Advertising 17-2 Developing an Advertising Campaign 17-3 Who Develops the Advertising Campaign? 17-4 Public Relations 17-5 Public Relations Tools 17-6 Evaluating Public Relations Effectiveness Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 17.1: Scripps Networks Interactive: An Expert at Connecting Advertisers with Programming Case 17.2: The Rise of Native Advertising Chapter 18: Personal Selling and Sales Promotion 18-1 The Nature and Goals of Personal Selling 18-2 Steps of the Personal Selling Process 18-3 Types of Salespeople 18-4 Team Selling and Relationship Selling 18-5 Sales Force Management 18-6 Sales Promotion 18-7 Consumer Sales Promotion Methods 18-8 Trade Sales Promotion Methods Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 18.1: Nederlander Gives Audiences a Reason for a Standing Ovation Case 18.2: Salesforce.com Sold on Stakeholder Satisfaction Strategic Case 7: Patagonia Climbs into the World of IMC Part 8: Pricing Decisions Chapter 19: Pricing Concepts 19-1 The Importance of Price in Marketing 19-2 Price and Nonprice Competition 19-3 Demand Curves and Price Elasticity 19-4 Demand, Cost, and Profit Relationships 19-5 Factors That Affect Pricing Decisions 19-6 Pricing for Business Markets Summary Important Terms Discussion and Review Questions Developing Your Marketing Plan Video Case 19.1: Louis Vuitton Bags the Value Shopper Case 19.2: CVS: Continuous Value Strategy Chapter 20: Setting Prices 20-1 Development of Pricing Objectives 20-2 Assessment of the Target Market's Evaluation of Price 20-3 Evaluation of Competitors' Prices 20-4 Selection of a Basis for Pricing 20-5 Selection of a Pricing Strategy 20-6 Determination of a Specific Price [Show More]

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