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Taco Bell: The Breakfast Opportunity – Case Solution
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Taco Bell - The Breakfast Opportunity MKTG 617 Executive Summary As a subsidiary of Yum! Brands, Taco Bell has achieved success in the fast food industry by serving Tex-Mex food items instead of t ... he typical burger and fries meal combination. As Taco Bell continued to grow within the fast food industry, branding campaigns such as “Yo quiero Taco Bell” in the late 1900s and “Live Más” in the later 2000s created buzz among the young adult generation for their product lines. Venturing into a partnership with Frito Lays and collaborating with celebrity chef Lorena Garcia on its Cantina product line in 2012 has proven successful for Taco Bell in its effort to revamp its menu. These changes to Taco Bells menu choices has clearly resonated with consumers based on the steady growth Taco Bell has seen over the years. Recognizing the need to revamp their food offerings and to not fall behind in competition with other companies within the industry, the breakfast menu idea circulated into discussion at Taco Bell. McDonald’s, one of Taco Bell’s larger competitors, was experiencing financial success in implementing its breakfast [Show More]
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