What is GLO-BUS? •Online, PC-based simulation -Specialized camera company •Action-capture cameras •Unmanned aerial view drones -Head-to-head competition •Headquarters and assembly facilities i... n Taiwan •Participation in four global regions YOUR COMPANY'S CURRENT SITUATION (YEAR 5) •Sound financial condition •Equal footing with competitors including: -Sales volume •840,000 ACC; 140,000 UAVD -Global market share -Revenues •$334.1 million -Profits •$15 million -Costs -Quality What can happen in a year? •Each decision period in GLO-BUS represents one year -Company age = 5 years -First decision year = Year 6 WHAT DECISIONS WILL WE MAKE EACH YEAR? •Design of products (up to 21 decisions) •Assembly operations and workforce compensation (up to 16 decisions) •Pricing and marketing (up to 13 decisions) •Corporate social responsibility and citizenship (up to 6 decisions) •Financing of company operations (up to 8 decisions) •Manipulation of forecasts (up to 17 decisions) HOW DO WE COMPETE WITH OTHER COMPANIES? (1/2) •Wide strategic latitude •No built-in bias that favors any one strategy •How do companies in the [Show More]
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