There are many benefits to having a social media strategy. Which answer is NOT one of them? - Social media helps you send better emails
Which KPI is most likely to be a vanity metric? - Reach
On which social networ
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There are many benefits to having a social media strategy. Which answer is NOT one of them? - Social media helps you send better emails
Which KPI is most likely to be a vanity metric? - Reach
On which social network should you share content more frequently? - Twitter
Which of these KPI's demonstrate engagement? Choose all that apply - Sharing and retweets; likes or favorites
True or false? A buyer persona is as important as business objectives when developing a social media strategy. - True
What's the difference between social listening and social monitoring? - Social listening centralizes conversations about your brand so that you can join them, while social monitoring measures reputation from higher level perspective
Which network has the longest life for a piece of content? - Pinterest
Why would you want a service to help you manage and discover influence? - To identify individuals who have the biggest following and high social clout
True or false? The best way to choose the right social media tool is to think about your business goals, then narrow down your choices based on that goal criteria. - True
What do senior leaders care about when it comes to your social media plan? Choose all that apply. - Competitive advantage; customer satisfaction
True or false? Simon Sinek says that people want to buy what you have. They don't care about what you believe. - False
True or false? In social media, a service level agreement (SLA) refers to how much time passes between what a customer reaches out and when the company responds. - True
What should you do to secure buy-in if you're starting a social media project and don't have a past campaign to use as a benchmark? - Position your program as an experiment or pilot
True or false? The Holistic model is the most common social team structure used by organizations today. - False
Why do stakeholders matter as you begin to develop your team structure? - Stakeholder needs may be the same as your needs and their buy-in may help you influence senior leaders
What is the biggest challenge that most social media practitioners have? - Getting executive buy-in for social ideas
Which of the below is not one of the five types of social media models? - Distributed
True or false? You should revisit your KPI's every 18 months. - False
Why should you be careful about monitoring competitors? - It's easy to get consumed with competitive intelligence and lose sight of your unique strategy and customer
How can social listening increase customer advocacy? - Responding to social posts- whether they're positive or negative- shows that you're listening and your customers are being heard
True or false? Social listening can help you find leads. - True
When it comes to social listening, how do you know which social media networks to start with? - Start with the social networks your buyer personas use to learn about and interact with brands
How can social media monitoring inform your sales and product team? - Customer feedback, whether positive or negative, can help sales people and product teams better solve for the customer's needs
Why are UTM parameters so valuable to your social listening and monitoring program? - They allow me to track where traffic is coming from on social media
Why do you need to develop a business case for a new social monitoring technology? - To clearly outline the expected value gained from a software investment and set the expectation with your manager of how you'll realize what value
What should you do if your competitor has a big public blunder? - Maintain a helpful approach and have empathy for the company's missteps. Reply thoughtfully and empathetically to posts where appropriate
True or false? Content is only used during the attract and delight stages of the inbound methodology. - False
If you don't have your _____ in mind as you're developing content and social campaigns, then you probably aren't using social as effectively as you could be. - business goals and buyer personas
The _____ stage focuses on creating message maps and listening protocols on social media. - Perparation
True or false? Social media helps people feel INFORMED by helping them learn new things, stay up to date on topics that matter to them, and discover new ideas and trends. - True
What is the benefit of using animated GIFs in social content? - They help you demonstrate complex concepts quickly and easily.
Fill in the blank: Instagram stories are a great way to _____. - Drive traffic and engagement
Why are hashtags helpful? - All of the above
When developing your brand's tone, _____ is key. - context
True of false? Jumping onto an unrelated hashtag to promote your material is spammy. - True
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