Pearson Edexcel Level 3 GCE [Business Advanced Subsidiary PAPER 1: Marketing and People]

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Write your answers in the spaces provided. Extract A Sprinting towards change Wearing sportswear, whether in or out of the gym, is a well-established trend. The sportswear sector is predicted to ... grow from £5.3bn in 2019 to £6.7bn by 2022. Despite sportswear typically being made using synthetic fabrics, which have a big impact on the environment, the market is dedicated to sustainability. Sportswear brands focus on creating clothes that provide the perfect fit, comfort and durability, rather than matching fashion trends. This allows brands to be more innovative. Big sportswear brands recognise the need for sustainability. Nike’s Plant Color Collection uses natural dyes. Sweaty Betty has adopted biodegradable or recycled fabrics in some of its tops and leggings. Asics has also developed a running shoe made using plant-based fibres. Sundried, the fastest growing UK sportswear brand, launched in 2016. Sundried differentiated itself from the big brands with collections made from 100% recycled plastic bottles and coffee grounds. It also makes T-shirts from EcoTech, a pioneering fabric that biodegrades in 3 years. Sundried believes that clothing should be high quality and last a long time, instead of being cheap and disposable.1 (a) What is meant by market size? (2) .................................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................................... (b) What is meant by differentiation? (2) .................................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................................... .................................................................................................................................................................................................................................................................................... *P71591A0424* 4  (c) Using the data in Extract A, calculate, to 2 decimal places, the percentage market growth for sportswear from 2019 to 2022. You are advised to show your working. [Show More]

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