Why is social media an important part of inbound marketing? Ans- social media has a one-to-one medium
you can use to market in a direct human way
When you dig deeper into the development of your buyer persona, what ty
...
Why is social media an important part of inbound marketing? Ans- social media has a one-to-one medium
you can use to market in a direct human way
When you dig deeper into the development of your buyer persona, what type of information do you want to
consider? Ans- psychographics will provide you with valuable data that can differentiate your marketing from
your competitors — and that's how you convert leads into customers and keep delighting your customers
with your marketing.
True or false? The number of Facebook users across the world is only slightly fewer than the number of
people in India. Ans- False: Population-wise, Facebook has surpassed even China, the country with the largest
population, with over 2 billion users.
True or false? Live streaming on Twitter is an important part of the social network. Ans- True: Over 350,000
hours of live video are streamed on Twitter every day.
What is a vanity metric? Ans- A surface level metric that doesn't correlate with your business success.
Vanity metrics can be useful in certain cases, but measuring engagement or ROI is a more solid way to prove
business value.
True or false? Follower count is often considered to be a vanity metric. Ans- True
Which KPI will executives be more responsive to? Ans- ROI: Senior leaders will care most about how your
social media goals will help the business make money or save money.
Why should you start planning the structure of your team by looking at business goals? Ans- To determine
what channels and content you'll need and the staffing to make it happen
Which of the following steps is NOT one you need to think about when planning how to structure your social
team? Ans- gathering industry data to support your goal
True or false? You should develop your social media budget before you create your social media plan. AnsFasle
What did Simon Sinek recommend you do to get people to buy in to your products or ideas? Ans- Explain to
customers why they need what you're selling
Social media listening can help ______. Ans- The people in all parts of your organization do their jobs better
Before you post anything on social media, you should have a clear understanding of your _______. Ansbuyer persona
Which of the below statements about social listening is true? Ans- it gives you the opportunity to measure
the performance of your social media
Why would you want to identify who your brand superfans are and reward them? Ans- people are more likely
to buy a product if their friend or someone they admire mentions it
True or false? When starting out, make sure you are engaging with customers on every single social media
channel. Ans- False: While it's great if you can engage on all channels, when you're starting out, it is okay to
focus on one or two channels where your buyers frequent most.
To be a part of the social conversation, you don't necessarily have to be the subject of it. Ans- True: Use social
media to join the conversation about the things you and your customers care about.
The following are all ways that social media monitoring can benefit your business, except: Ans- Use your
email marketing tools to measure performance of email campaigns.
Inbound is all about being ________-centric, not competitor-centric. Ans- customer
When monitoring your competitors, take note of their wins, losses, reputation, differentiations, marketing
tactics, relationships, alliances, and even their brand voice. These characteristics, and how they change over
time, can be used to inform your _______. Ans- All of these things:
content strategy
product roadmap
strategy offering
What should you do if your competitor experiences a big, public blunder? Ans- be empathetic and helpful
towards your competitors customers.
Why are animated .gifs useful on social media? Ans- they can help you demonstrate complicated concepts
quickly
True or false? One in four consumers lose interest in a company if it doesn't use video on its social media
channels. Ans- True
Let's say you conduct an audit of your existing social media content and find that on Twitter, posts with
statistics get by far the most likes and retweets. What's the BEST way for you to use this knowledge to inform
your future social content plan? Ans- Plan to experiment with publishing more statistics to Twitter and
perhaps invest time in doing more original research you can pull stats from and publish them to Twitter and
other channels.
In social media content, "tone" refers to: Ans- The moods and attitudes of specific content pieces, which can
change depending on the channel, the situation, and the audience
How are voice and tone related? Ans- Tone is a subset of voice.
Your team is creating a social campaign for an upcoming product launch. Someone designs a great image for
this social campaign that does a fantastic job of showcasing the product. How can your team optimize this
image for the campaign? Ans- Create multiple versions of the same image that comply with social channel's
ideal image dimension
Language like ____________ can help improve your click-through and conversion rates on social media
because language makes the call-to-action seem more time sensitive, which can encourage instant action.
Ans- "Today Only" or "Ends at Midnight"
What does "content curation" mean? Ans- Gathering content that's relevant to a particular topic or area of
interest and then sharing it with your audience with proper citation
Why should you include content curation in your social strategy? Ans- All of these:
It saves time and money
It builds industry connections
It helps you post a large variety of content
What's a reason why working with influencers and encouraging user-generated content is important? Ans- All
of these:
Changing algorithms on social platforms
People trust recommendations from individuals over brands
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