What is the definition of an email marketing strategy? Ans- A strategy used to market products and services
and nurture relationships in a human and helpful way through the use of the email channel
When was the first
...
What is the definition of an email marketing strategy? Ans- A strategy used to market products and services
and nurture relationships in a human and helpful way through the use of the email channel
When was the first email sent? * Ans- 1970's
How can email marketing fuel your overall inbound strategy? Ans- Email marketing syncs closely to your CRM
What does it mean to create an inbound email marketing strategy? Ans- Create a human, helpful, and
customer-driven conversation and experience
You're looking to send an email to three different lists of contacts. You've created each segmented list based
off where those contacts are in their research process with your company. What type of lists have you
created? * Ans- Buyer's journey lists
The significance of segmentation, the power of personalization, and the impact of data-driven analysis are
the three pillars of an __________ * Ans- effective email marketing strategy
Without __________ for your emails, you won't know if your emails are successful or not * Ans- goals
You can use your database and contact management strategy to do a few things: see the whole picture of
every contact, organize contacts to keep a healthy database at all times, and what else? Ans- integrate your
contact information with other tools you use
Inbound is the happy marriage between __________ * Ans- context and content
Each year your contacts database will decay, so to successfully cater to the needs and interests of your
contacts, what do you need to begin with? * Ans- The right contacts in your database
Before emailing any contacts in your database, what question do you need to ask yourself or your team? AnsDo we have permission?
If you have an offer that's targeted towards your leads in your database and wouldn't provide as much value
to your customers, what could you segment by to send only to your leads? * Ans- Lifecycle stage
In your email marketing strategy, CATS refers to "The right content to the right audience ____________ "
Ans- at the right time equals success
There are three best practices for creating a successful segmentation strategy. Two of them are having a
clean and organized database and collecting the right information. What is the third? * Ans- Understanding
the implicit and explicit data
You received an email this morning where the content didn't align with the subject or the context in which
you were receiving it. It was a jarring experience for you. What was this email not doing? Ans- Creating the
right email by bringing content and context together
When you take a specific action on a website around a certain topic, and an email is triggered to you that
follows up with additional educational content around that topic, this is an example of sending the right
email. (True or False?) * Ans- True
What helps to ensure you deliver the right email to the right person? * Ans- Segmentation
By adding the following copy to your email, what are you doing for your contacts? "Thanks for subscribing to
my blog. I'm thrilled to have you here! You'll be receiving updates from me on how to send better emails on a
monthly basis, but if you're looking to update your email preferences, you can do so anytime here. Invite
your team members to subscribe because when we learn together, we grow together." * Ans- Setting
expectations
When sending the right email, there are three key things you'll need to understand: why you are sending that
email, your goal, and the value you're delivering to the person on the other end of the send. This gives you
the foundation to __________. * Ans- set the right expectations with those receiving your email by setting an
appropriate and contextual goal and then pairing that with information that will provide the most value
There are three key components to sending the right email. Two of the are the right email and the right time.
What is the third? * Ans- The right person
Having an understanding of what you're trying to achieve is the most important part of creating highperforming emails. What theme does this correlate to? Ans- Setting a goal
In the ____________ stage of the buyer's journey, the potential buyer has defined their problem and is
actively researching different solutions.* Ans- consideration
What are the two key actions to look at when optimizing each part of your email? Ans- The open and the click
Words like "free" or "percent off" will not only trigger spam filters for your email, but will also ___________.
* Ans- not sound like the email is coming from a real person
The snippet of copy that's pulled in from the body of your email is the ___________. * Ans- preview text
You have one goal for your email, and your CTA should drive the reader toward that goal. In addition to your
CTA button, how else can you link to your CTA? * Ans- By hyperlinking appropriate copy AND
By editing alt-text AND
By linking images to your offer
On average, for every dollar spent on email, it has consistently produced anywhere from a $40-44 return
(True or false?) Ans- True
In the email world, consent can be defined as any time you collect verifiable permission from an email
recipient to send them email. What is one way you can collect consent? * Ans- Selecting a checkbox to grant
consent
Someone on your team hands you a list to send out your newest marketing email to. You have been working
on this email for a while, and they said the contacts on this list will appreciate the content. As an inbound
professional, you know you can't send to a purchased or enriched list of contacts. You need more information
about this list in order to send to them. How could you respond to your coworker? * Ans- Do we have
verifiable permission to send to them?
Through sources, permissions, and expectations, you're taking a close look at the contacts lists that you're
sending email to. This will help you __________. * Ans- build trust
If you cannot determine the source of your contacts, you have verifiable permission to send them. (True or
False?) * Ans- False
Any email marketing vendor of value will not allow you to send to a purchased list. * Ans- True
What are the two buckets that your post-send metrics fall into? * Ans- Positive and negative
What does email delivery refer to? * Ans- Whether or not a receiver accepts your email
Which of the following is an example of a fundamental(s) of writing effective email copy. * Ans- Write for
scanability
A computer program that allows you to access and manage your email is the definition of what? Ans- Email
client
What is the average width of an email? * Ans- 600px
Your email outline is the actual template you'll use for every email. (True or False?) * Ans- False
Analysis is only important in your inbound email marketing strategy. (True or False?) Ans- False
Your email metrics are your listening device to refine and improve your marketing emails over time. What
can your metrics help you track? * Ans- Conversations across emails
There are three types of metrics you want to analyze and track. Two of them are individual email metrics and
whole marketing channel metrics. What is the third? Ans- Return on investment
Creating a consistent learning experience is a step in outlining the design of your marketing emails. (True or
false?) * Ans- True
When sending emails and setting goals, you want to go beyond checkpoints of activities for your goals. What
are examples of checkpoints of activity? Ans- Open and click rates
Return on investment is used in many aspects of your inbound strategy. In your email marketing strategy, it is
defined as the overall return your __________. * Ans- email campaigns bring in from your business' initial
investment
What is one common cause of low click-through rates? * Ans- The email is trying to do too many things.
What is the first question you should ask yourself when testing your marketing emails? * Ans- Why am I
running this test?
What is the definition of analysis? * Ans- The detailed examination of anything complex in order to
understand its nature or to determine its essential features.
The number of valid email addresses that accepted your company's message is the definition of what metric?
* Ans- Emails delivered
When deciding to run an A/B test, your team discusses the length of time you want to run your test for. What
should you and your team do to define the time range? * Ans- We should review past emails we've sent to
see where opens and clicks start to drop off, and then determined which time range we want to test it in.
Lead nurturing can be defined as a way to build relationships. While building these relationships, there are
key benefits to your business. Lead nurturing will help you build relationships by being the __________. Anstimely, efficient, and targeted approach to connecting with your contacts.
Software with the goal of automating your marketing actions is the definition of what? * Ans- Marketing
automation
The email body copy, the body design/layout, the body images, the CTA, and the email signature are all
elements that can affect the open rate of your email. (True or false?) * Ans- False
How many contacts do you need on your list to run an A/B test? * Ans- At least 1000
In an interview with the HubSpot partner Campaign Creators, what did they say is one of the most important
parts of their lead nurturing strategy? * Ans- Patience
Trust is not a factor of your lead nurturing strategy. (True or False?) * Ans- False
What is the definition of email deliverability? * Ans- The measurement and understanding of how successful
a sender is at getting their marketing email into people's inboxes
What are the three ways to look at your contacts list through? * Ans- Sources, permissions, expectations
Are there three levels of opting in types? (True or False?) * Ans- True
This is an example of timeliness within lead nurturing: "A contact downloads a piece of content on 'The Best
Ways to Create Subject Lines for Email Newsletters.' You and your company send a follow-up piece of content
that builds off that subject, such as a blog post on how to write effective email copy." Ans- True
What is the last step of running effective lead nurturing campaigns? * Ans- Measuring and improving
Email marketing is about having a conversation with the person you're sending to. (True or False?) Ans- True
There are three best practices for creating a successful segmentation strategy. What are they? Ans- Having a
clean and organized database
Understanding implicit and explicit data
Collecting the right information
If explicit data is information that is intentionally shared between a contact and a company, what is implicit
data? Ans- Data that is gathered by the behavior of the user
What is a contact property? Ans- A contact property stores information about an individual contact
You should send your company's emails from a generic email address, like
[email protected] (True or
False?) Ans- False. You should send your emails from a personalized address the reader will recognize
The buyer's journey has three stages? What are they? Ans- Awareness, consideration, decision.
The AIDA model can be used to organize the structure of your emails (True or False?) Ans- True
There are three key components to sending the right email. The first is including the right content in the
email. What are the second two? Ans- The right person, which comes down to how you segment your
contacts, and the right time
Remember: Right contact, right time, right content
There are two main themes when creating high performing emails. One of these is to selecting the right goal
for your email. What is the second? Ans- Optimizing each part of your email to drive the conversions toward
that goal
Remember: Select the right goal, then optimize each part of the email to drive conversion towards that goal
With subject lines, shorter is better. What is the average character length that will appear on a mobile
device? Ans- 41-50 characters
To be compliant with CAN-SPAM law you only need to include your physi
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