WGU D174 Marketing Management Pre Assessment Questions and Answers Graded A

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WGU D174 Marketing Management Pre Assessment Questions and Answers Graded A What marketing concepts work together to provide value and satisfaction from the company's perspective? ✔✔Product, p... romotion, price What shapes the role of marketing at the business-unit level and drives all other marketing activities? ✔✔Market definitions of the business An unqualified political candidate moves through voting precincts from early morning to late evening, meeting voters, shaking hands, and making speeches. Countless dollars are spent on billboards, television and radio ads, and direct mail. The intent of the campaign was to hide the candidate's flaws from the public. What is the marketplace orientation this scenario depicts? ✔✔Selling concept What attitude is reflective of a sales-oriented organization? ✔✔Creative marketing will overcome customer resistance to buying. How does the product component of the marketing mix correspond with the customers' "four Cs"? ✔✔Customer solution What is one of the four components a marketing information system? ✔✔Computerized marketing decision support system Which of the following is true of the five-stage model of the buying decision process? ✔✔Consumers may skip or reverse some stages. What is one of the four main influences on industrial buying behavior? ✔✔Environmental factors What forces companies to a higher level of social responsibility in marketing? ✔✔Government legislation and legal practice Why would a small entrepreneurial firm with limited resources avoid using differentiated marketing? ✔✔Differentiated marketing increases the cost of doing business. A company becomes a global success story by making every variation of computer mouse imaginable. Which strategic market position characterizes this company? ✔✔Market nicher What do product positioning approaches enable an organization to efficiently do? ✔✔Differentiate its products from those of competitors What is one of the forces driving companies to greater social responsibility? ✔✔Trends in employee expectations Which of the following is an example of corporate strategic planning? ✔✔Planning new businesses What is an example of a flanker product that a company may introduce to sustain growth? ✔✔A product of a different size What marketing strategy is a film company using when it tries to convince consumers to take pictures on other occasions besides holidays? ✔✔Expand total market demand A company buys out two smaller competitors as a way to gain advantage over its principal competitor.What form of attack strategy is the company using? ✔✔Bypass attack What are the four major characteristics of service industries that affect the design of marketing programs? ✔✔Intangibility, inseparability, variability, and perishability Why do some companies choose to develop new products rather than re-engineer existing products? ✔✔It is a way to meet changing customer needs and tastes. A company sets a relatively low price for a new product as a penetration pricing policy.What is the company trying to maximize with this strategy? ✔✔Market share What technique would a company use to determine the competitor's cost on a product? ✔✔Reverse engineering When determining price policy, what is done just before establishing price? ✔✔Selecting a price method What does it mean for a company to use an indirect channel of distribution? ✔✔Using at least one intermediary to get products to the customer A truck manufacturer is introducing a new model and arranges for it to be displayed at all of its dealerships. What type of distribution structure is the manufacturer using? ✔✔Exclusive distribution What channel management strategy involves each side sending a person or group to meet with its counterpart to resolve a conflict? ✔✔Diplomacy A national retail chain wants to stimulate sales of bicycles during the summer recreational season.What is the function of advertising in the promotion mix for this situation? ✔✔Costeffective way of disseminating messages to the public What is a drawback of sales promotions? ✔✔Too much clutter After generating messages, what is the next step in developing a creative advertising strategy? ✔✔Evaluating and selecting message A prospective client has shown positive interest in a supplier's office supply products, but wants to discuss getting a lower price.Which promotion strategy will the supplier be using? ✔✔Personal sales What is forward invention in global marketing? ✔✔Creating a new product to meet a need in another country What is a factor to consider to ensure sensitivity to marketing diversity? ✔✔Psychological What common characteristic has been found among effective sales representatives? ✔✔Highlevel need for success What is a good way of evaluating a sales representative's performance over time? ✔✔Comparison table What condition must exist for sales representatives to be motivated by incentives? ✔✔Sales representatives must believe they can sell more. A company wants its sales force to concentrate on closing a specific sale. What type of sales strategy would the sales force be using? ✔✔Transaction-oriented sales A certain company only sells a single product to customers in many locations.What type of sales structure would this company use? ✔✔Territorial [Show More]

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