Marketing Fundamentals C712 WGU. Exam Questions with accurate answers, 100% Accurate, graded A+

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Marketing Fundamentals C712 WGU. Exam Questions with accurate answers, 100% Accurate, graded A+ Define Marketing - ✔✔-the activity, set of institutions, and processes for creating, communicat... ing, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large Marketing Mix - The 4 P's - ✔✔-Product Price Place Promotion 8 marketing functions - exchange (2) - ✔✔-Buying selling 8 marketing functions - physical distribution (2) - ✔✔-Transporting storing 8 marketing functions - facilitating (4) - ✔✔-Standardizing & grading financing risk taking securing marketing information 5 types of Social Media Tools & platforms - ✔✔-Media sharing (YouTube), platform blog, platform microblog (Twitter), platform apps, tool QR code's, tool Social Media Tools - ✔✔-The content and tools used on the platforms Extranets - ✔✔-Secure networks accessible by external customers, suppliers, or other authorized user What is e-business? - ✔✔-Business activities that take place over the internet What is e-marketing? - ✔✔-The strategic process of distributing, promoting, and pricing products, and discovering the desires of customers using digital media and digital marketing Web Business Models - ✔✔-Corporate websites Marketing websites Digital tools for e-marketing - ✔✔-Online communities (social media) Blogs & podcasts Online promotions - banner ads, pop-up ads, pre-roll video ads, search marketing (SEO: search engine optimization) Electronic Data Interchange (EDI) - ✔✔-Computer to computer exchanges of information (price quotes, purchase orders, invoices) 4 components of social marketing plans - ✔✔-Executive summary - highlights of the plan Brief overview - market conditions, social media strategies Analysis of the competition - look at their ratings/feedback Body of the plan - goals, strategies, target audience, budget, implementation (who's gonna do what), monitoring/measuring/managing 5 E-Business Categories - ✔✔-Strategic process of creating, distributing, promoting, and pricing goods and services to target a market over the internet or through digital tools. E-tailing B2B - business to business (chat, messaging, video conferencing) EDI - electronic data interchange E-Marketing Capabilities - ✔✔-Global reach Personalization Interactive marketing Right-time marheting Integrated marketing corporate website - ✔✔-Site designed to increase a firm's visibility, promote its offerings, and provide information to interested parties. Doesn't sell directly Ex: espn.com Marketing websites - ✔✔-Site whose main purpose is to increase purchases by visitors. Ex: espn.shop.com E-marketing challenges - ✔✔-Safety of online payment Privacy issues Fraud and scams Site design and customer service Channel conflicts and copywriter disputes Phishing - ✔✔-Using authentic tic looking email to get victims to reveal personal info cookies - ✔✔-Software used to automatically collect data for the internet Encryption - ✔✔-Encoding data for security purposes channel conflict - ✔✔-conflicts among manufacturers, wholesalers, and retailers Social media categories - ✔✔-Social media platforms Social media tools Social media platforms - ✔✔-Software or technology that allows users to build, integrate, or facilitate a community, interaction among user, and user generated content 6 steps of the marketing process - corporate level (3) - ✔✔-Define the mission of the organization Determine organizational objectives Assess organizational resources and evaluate environmental risks and opportunities. 6 steps of the marketing process - business level (3) - ✔✔-Formulate strategy (the 4 Ps) Implement strategies through operating plans Monitor and adapt strategies when necessary based on feedbac [Show More]

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