Marketing Fundamentals WGU C712. Exam Questions & Answers, latest version, Verified.

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Marketing Fundamentals WGU C712. Exam Questions & Answers, latest version, Verified. Which actions represent the facilitating functions of marketing? - ✔✔-Standardizing and grading An outdoo... r clothing company is revising its marketing plan and wants to emphasize sales promotion strategies. Which goal of this marketing plan is considered strategic? - ✔✔-Enhance dealer effectiveness What is an advantage of using first-mover strategy? - ✔✔-Companies capture the greatest market share. The owner of a sandwich shop is trying to increase business. There is a grocery store with a deli nearby. The sandwich shop owner decides to advertise by using flyers at area schools and businesses. Which type of competition does this illustrate? - ✔✔-Indirect A new morning drive radio show is looking for a way to get attention in its market with a series of outrageous stunts. Which two social media platforms should the radio station use to generate viral content? Choose 2 answers - ✔✔-A video sharing website to spread the station's content to users outside of its local listening area | An online social networking website to enable users to send and read messages about the radio station's stunts A florist seeks to increase revenue from weddings. The owner has decided that paying an Internet search engine to optimize its placement in search results will bring more traffic to the florist's website. Which content aspect of social media marketing will help this strategy? - ✔✔-Targeted keywords A medical device manufacturer is creating strategies to sell its complex product. The product needs to be demonstrated and exhibited for maximum effectiveness. Which aspect of social media will support this company's strategy? - ✔✔-Implementation of QR codes Which two important aspects does a social media marketing plan document in writing? Choose 2 answers - ✔✔-Goals and strategies | Budget and expected returns Which e-marketing capability enables conversations with customers to increase the value of their online shopping experience? - ✔✔-Interactive marketing A car rental company has a website allowing customers to make advance reservations, verify car availability, and check pricing. How does the website help the rental company influence consumers? - ✔✔-By using right-time marketing Which interpersonal role do children have in a family's consumer behavior? - ✔✔-They can make the decisions more collaborative. Which interpersonal factor will greatly influence a family's decision to buy a new car? - ✔✔-Social status A gas station owner has decided to add a fresh fruit stand to the convenience store. Because the owner does not want to rely too heavily on a limited number of suppliers, the owner is considering obtaining the fruit from several local farmers. What type of influence is impacting the owner's purchase decision? - ✔✔-Organizational What is one of the four steps in the marketing segmentation process? - ✔✔-Developing a relevant profile for each segment What is the purpose of positioning a product or service? - ✔✔-It differentiates products from competitors. A hospital's marketing department believes that increasing both television and newspaper advertising will increase the hospital's market share and, in turn, will increase the hospital's revenue. Which market research step has been described? - ✔✔-Formulating a research hypothesis A popular soft drink manufacturing company wants to determine if the taste of a soft drink is affected by a new sugar substitute compared to the existing sweetener. A group of participants are asked to assess the taste of the soft drink with the existing sweetener and with the new sugar substitute. The results are compared to determine if a difference exists in the taste between the two types of sweeteners. Which research method is used? - ✔✔-Controlled experiment Which aspect of a product mix pertains to the number of product lines that a company sells? - ✔✔- Width During which phase of the product life cycle does a company try to get new consumers to adopt its new products? - ✔✔-Introduction Which type of product do consumers purchase after comparing them to competing products? - ✔✔- Shopping How does the offering of coupons impact a company's strategic marketing plan? - ✔✔-It promotes its products to consumers Which marketing channel is used for products with large unit sales where transportation only accounts for a small percentage of the total cost? - ✔✔-Producer to agent to business user In which type of vertical marketing system does a single owner run an organization at each stage of the marketing channel? - ✔✔-Corporate How does marketing communications differ from integrated marketing communications? - ✔✔- Marketing communications addresses relationships between buyers and sellers. Cosmetics companies offer products through specialized placement in drug stores. Which sales channel is this an example of? - ✔✔-Over-the-counter selling A customer schedules an in-home appointment with a local flooring company. After walking through the house with the representative, the customer decides to purchase tile flooring for both bathrooms. The material is delivered and installed. After the project is completed, the representative reaches out to ensure the customer is satisfied. Which type of selling style is this an example of? - ✔✔-Consultative selling A computer company sells flat-screen computers of equal quality to Company A on January 1 and to Company B on January 2. The computer company charges both companies $1,000 per computer. Which legal act applies to this situation? - ✔✔-Robinson-Patman [Show More]

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