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WGU Marketing C712 Consumer Behavior, Exam Questions with accurate answers, 100% Accurate, graded A+

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WGU Marketing C712 Consumer Behavior, Exam Questions with accurate answers, 100% Accurate, graded A+ What are the 3 interpersonal determinants of consumer behavior. - ✔✔-1.Culture 2.Social ... influences 3.Family Influences Culture - ✔✔-Values, beliefs, preferences, and tastes handed down from one generation to the next. What is the main difference between cultural values VS core values. - ✔✔-Some cultural values change over time, but basic core values do not. Subculture - ✔✔-Groups with their own distinct modes of behavior. Asch phenomenon - ✔✔-The surprising impact of groups and group norms on individual behavior. Asch found that individuals conformed to majority rule, even if it went against their beliefs Reference Groups - ✔✔-People or institutions of that consumers look to for guidance that helps them make decisions. How do reference groups effect consumer behavior? - ✔✔-Consumers usually try to coordinate their purchase behavior with what they perceive to be the values of their reference groups. What 2 factors determine how strong a reference group will influence consumers? - ✔✔-1. [Show More]

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