HMGT 2200, Questions with accurate answers. Rated A+. Verified.

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HMGT 2200, Questions with accurate answers. Rated A+. Verified. An example of a mega event is - ✔✔-The Olympics A statement that clearly defines the "who, what, when, where, and why" of an eve... nt is a - ✔✔-Vision Statement Which of the following is NOT part of a fam-trip? - ✔✔-The planner's association or company is legally obligated for the expenses Expenses incurred regardless of the number of attendees are called - ✔✔-Fixed Costs Most historians credit the first use of the term "special event" to apply to - ✔✔-Disney's "Main Street Electric Parade" When should the site selection process begin? - ✔✔-After the meeting objectives are developed What part of the planning process is often forgotten when applied to meetings - ✔✔-Evaluating the event Which of these is NOT one of the six elements involved in the cost of the event? - ✔✔-Legal Costs The key difference between corporate and association meetings is that attendance is often - ✔✔- Mandatory for corporate meetings What is the first step in a needs analysis? - ✔✔-Know who your attendees are How long should a typical dinner event last? - ✔✔-Two hours Typically, which of the following consists of great or pastry, and juice and/or coffee? - ✔✔-Continental Breakfast What is a well brand? - ✔✔-House liquor What is hand service? - ✔✔-Seated guests are served by a server wearing white gloves This is the most functional, most common, most economical, and most efficient type of service - ✔✔- Plated/American Style Service All of the following are identified by the text as small steps to go green except - ✔✔-Reusing name badge holders Switching from bottled water to pitchers of water Reducing the amount of printed materials ALL OF THE ABOVE The so-called "triple bottom line" of reasons to go green is called - ✔✔-People, planet, and profit Which of the following is NOT a suggestion by the text of an opportunity to go green? - ✔✔-Decorate with reusable plastic flowers and plants The term "greenwashing" refers to - ✔✔-Any misrepresentation by a company that leads the customer to believe that their policies and products are environmentally responsible when those comments are fas, misleading, or cannot be verified A program that allows planners to easily see which destination sites have the least amount of carbon emissions generated by air travel based on points of origin - ✔✔-Carbon Footprint Calculator Which country enforces the ADA? - ✔✔-USA It is important that a _______ be conducted after each conference - ✔✔-Evaluation What is negotiated when planning a meeting? - ✔✔-Everything What is translated in Germany as "Meeting" or "Convention"? - ✔✔-Congress Following the income generated from the registration fees, _______ are the largest single source of the income for the ASAA - ✔✔-Exhibitors In other countries, they may be called exhibits - ✔✔-Stands Once the meeting objectives are laid out and budget is determined, the meeting planner should - ✔✔- Create a Request for Proposal (RFP) In Japan, you present your business card - ✔✔-Japanese side up The trade fair industry has its roots in which region? - ✔✔-Europe What country is thought to be the center of industry and trade fairs in Europe? - ✔✔-Germany Disney Imagineer - ✔✔-Robert Janni Special Event - ✔✔-One time event staged for celebration; a unique activity Civic Events - ✔✔-Centennials Founders' Day Mega Events - ✔✔-Olympics American's Cup United Nations Assembly WorldExpo's Festivals and Fairs - ✔✔-Marketplace of Ancient days Community event Fair = not for profit Festival = for profit Expositions - ✔✔-Where suppliers meet buyers Education Entertainment Sporting Events - ✔✔-Super Bowls World Series The Masters FIFA World Cup Social life-cicle events - ✔✔-Wedding Anniversary Birthday Reunion Bar Mitzvah Meetings and Conventions - ✔✔-Political National Convention Retail Events - ✔✔-Store Opening New product launches: iPhone, Xbox One Religious events - ✔✔-Easter Kwanzaa Corporate Events - ✔✔-Holiday parties Annual dinner Company picnics Conferences/meetings Planning Tools for a Special Event - ✔✔-Flow charts and graphs Set up and break down schedules Policy statements Human Resources Sponsorships Security Ticketing Volunteers and paid staff Programs for a meeting/event - ✔✔-Start and end times Times for coffee breaks A time for lunch A time that the meeting resumes and ends Gantt Charts - ✔✔-A type of bar chart Distinctive Roles of the Promotional Mix Models - ✔✔- Advertising - ✔✔-Any paid form of non-personal communication about an event Direct Marketing - ✔✔-Advertising that communicates directly with target customer with intent of generating a response Sales Promotion - ✔✔-Marketing activities that provide value or incentive with the intention of stimulating sales Publicity - ✔✔-Not directly paid, nor has an identified sponsor Social Media - ✔✔-Viral Marketing Facebook Blogging Twitter Needs Analysis - ✔✔-Method of determining a meeting's expectation Needs Analysis cont. Needs of corporation and association differ; consider: - ✔✔-Age and gender of past attendees Level of Expertise Position in organization Needs Analysis cont. - ✔✔-Hotel amenities preferred Medical or dietary needs Organization paying Guests of attendees (spouse) Importance of Networking Distance attendees travel International guest special needs Special accommodations (ADA) Educational outcome expected SMART Objectives - ✔✔-Specifi [Show More]

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