Communication > QUESTIONS & ANSWERS > HMGT 3300 Exam 1 Top Questions with accurate answers, verified. (All)

HMGT 3300 Exam 1 Top Questions with accurate answers, verified.

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HMGT 3300 Exam 1 Top Questions with accurate answers, verified. Service marketing requires bother internal marketing and _________ marketing. - ✔✔-interactive A system of values and beliefs in... an organization that reinforce the idea that providing the customer with quality service is the principal concern of the business is called __________. - ✔✔-Service Culture Mission statements should be realistic and general in nature. - ✔✔-False The simplest definition of marketing is delivering customers satisfaction at a profit. - ✔✔-False Hospitality companies face the task of increasing three major marketing areas: - ✔✔-Service differentiation, service quality, and service productivity The three services of marketing are: internal, external, and interactive. - ✔✔-True Hotel developers generally have lower barriers to entry than restaurant developers. - ✔✔-False Studies have shown that a well-crafted mission statement aid's a firms performance, as the mission statement serves as a statement of: - ✔✔-Purpose Among the four contact methods- mail, telephone, personal, and online- which is the best in terms of control of sample? - ✔✔-Telephone In a well-run hospitality organization, there are two customers-the paying customers and the __________. - ✔✔-Employees DataStar, LEXIS-NEXIS, Dow Jones News Retrieval, UMI ProQuest, and Dun & Bradstreet's online Access are examples of: - ✔✔-Online database and information sear [Show More]

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