Business > QUESTIONS & ANSWERS > Unit 3: Product Development from Concept to Product Function | Download for quality grades | 100%co (All)
Unit 3: Product Development from Concept to Product Function | Download for quality grades | 100%correct answers |
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MCQ Unit No 3 PDD 1. _____ is the development of original products, product improvements, product modifications, and new brands through the firm’s own R&D efforts. a. Idea generation b. Concept ... testing c. Test marketing d. New product development Ans : d 2. All of the following are different ways a firm can obtain new products, except which one? a. By acquiring a whole new company b. A firm can obtain a new product through patents c. A firm can obtain a new product by licensing someone else's new product d. A firm can obtain a new product by using the R&D department of other firms in the same industry. Ans : d 3. All of the following are accurate descriptions of reasons why new products fail, except which one? a. Although the market size was correctly estimated, the product idea itself was not good. b. The actual product was not designed as well as it should have been. c. The new product was priced too high. d. The new product was advertised poorly [Show More]
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